Changing name to IHOB … or are they?
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Just in case you the news got drowned out by the NOKO Summit …
IHOP announced that the company was rebranding … from P is for pancakes to B is for burgers.
Marketing brilliance or pure folly?
Here’s my take …
“You won’t find the colonel on the marquee or signage,” says KFC President John Cywinski, “but you’ll find more abstract references to our heritage.”
Say, what?
First KFC ditches the bones.
Now, it buries Colonel Sander’s bones …. and his goateed trademark pic.
Here’s the story.
