Archive for the ‘Logos & brandmarks’ Category

IHOP decides to kickass on burger chains… say, what?

June 13, 2018

Changing name to IHOB … or are they?
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Just in case you the news got drowned out by the NOKO Summit …

IHOP announced that the company was rebranding … from P is for pancakes to B is for burgers.

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Marketing brilliance or pure folly?

Here’s my take …

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KFC burying the Colonel’s bones … say, what?

July 19, 2013

“You won’t find the colonel on the marquee or signage,” says KFC President John Cywinski, “but you’ll find more abstract references to our heritage.”

Say, what?

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First KFC ditches the bones.

Now, it buries Colonel Sander’s bones …. and his goateed trademark pic.

Here’s the story.

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