Archive for the ‘Long Tail’ Category

Clipping the “long tail” … vive la blockbuster.

November 18, 2015

Current & former students:  Remember Dewey the Cat?

Sure, you do … a blockbuster cat book that tried to ride the long tail to riches.

Anita Elberse, the HBS prof who wrote the Dewey case has a new book out called “Blockbusters”.

 

image

Here are a few snippets from a WSJ review of the book…

(more…)

Clipping the “long tail” … vive la blockbuster.

December 23, 2014

Flashback for my AMS & SBA alums:

Remember Dewey the Cat?

Sure, you do … a blockbuster cat book that tried to ride the long tail to riches.

Anita Elberse, the HBS prof who wrote the Dewey case has a book out called “Blockbusters”.

 

image

Here are a few snippets from a WSJ review of the book…

(more…)

Clipping the “long tail” … vive la blockbuster.

December 3, 2013

Flashback AMSers: Remember Dewey the Cat?

Sure, you do … a blockbuster cat book that tried to ride the long tail to riches.

Anita Elberse, the HBS prof who wrote the Dewey case has a new book out called “Blockbusters”.

 

image

Here are a few snippets from a WSJ review of the book…

(more…)