Archive for the ‘Blockbusters’ Category

Clipping the “long tail” … vive la blockbuster.

November 18, 2015

Current & former students:  Remember Dewey the Cat?

Sure, you do … a blockbuster cat book that tried to ride the long tail to riches.

Anita Elberse, the HBS prof who wrote the Dewey case has a new book out called “Blockbusters”.

 

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Here are a few snippets from a WSJ review of the book…

(more…)

Clipping the “long tail” … vive la blockbuster.

December 23, 2014

Flashback for my AMS & SBA alums:

Remember Dewey the Cat?

Sure, you do … a blockbuster cat book that tried to ride the long tail to riches.

Anita Elberse, the HBS prof who wrote the Dewey case has a book out called “Blockbusters”.

 

image

Here are a few snippets from a WSJ review of the book…

(more…)

Clipping the “long tail” … vive la blockbuster.

December 3, 2013

Flashback AMSers: Remember Dewey the Cat?

Sure, you do … a blockbuster cat book that tried to ride the long tail to riches.

Anita Elberse, the HBS prof who wrote the Dewey case has a new book out called “Blockbusters”.

 

image

Here are a few snippets from a WSJ review of the book…

(more…)

Blockbusters: Publishers still swinging for the fences …

April 3, 2013

Despite a weak economy, publishing executives are still making what many see as outrageous gambles on new manuscripts.

With double-or-nothing daring, most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.

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Here’s what Prof. Anita Elberse – author of the “Dewey the Cat” case – had to say in the WSJ ….

(more…)