Posts Tagged ‘Dewey the Cat’

Blockbusters: Publishers still swinging for the fences …

April 3, 2013

Despite a weak economy, publishing executives are still making what many see as outrageous gambles on new manuscripts.

With double-or-nothing daring, most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.

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Here’s what Prof. Anita Elberse – author of the “Dewey the Cat” case – had to say in the WSJ ….

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