In a couple of prior posts, we featured iGen – a recent book by Jean Twenge – a psychology prof specializing in “generational research”.
She says that Millennials are yesterday’s news.
The new generation is iGen – born after the introduction of the Internet … and now living connected to their iPhones.
See Disruptive innovation: How the iPhone has shaped a new generation
the self-diagnostic How much of an “iGen” are you? and iGens: What makes them tick?
Prof. Twenge observes that the cultural and personal impacts of the “i” technology revolution are a mixed bag – some good and some bad.
One of the “bads” hits one of my hot buttons: reading habits.

Amazon link
One behavioral trend that Prof Twenge observes is that “iGen’ers also come to college with much less experience (than prior generations) reading books or even long magazine articles.”
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