Despite a weak economy, publishing executives are still making what many see as outrageous gambles on new manuscripts.
With double-or-nothing daring, most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.
Here’s what Prof. Anita Elberse – author of the “Dewey the Cat” case – had to say in the WSJ ….
The Homa Files 