Posts Tagged ‘Dunkin’ Donuts’

While Dems sip Starbuck’s latte, Republicans run on Dunkin’ … go figure.

June 18, 2012

Punch line:  Democrats and Republicans have wildly different taste when it comes to certain brands.  Politicians are starting to see the value in understanding these differences, and the link to voters’ decision making process.

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Excerpted from brandchannel.com’s, “Brand Decision 2012: Dems are from Starbucks, Republicans are from Dunkin’

America is settling in for a long summer of campaigning between the Democratic candidate President Obama and the Grand Old Party’s Mitt Romney.

News of minor flubs by candidates and those who work for them will come up at bars, barbecues, and ice-cream joints across the land (or be completely avoided, for everyone’s safety).

… Members of the two political parties don’t just disagree on their candidates. They also mostly disagree on the brands they love, though there are three that help bring them together. Next time a president wants to have a bipartisan summit of some sort, he or she might want to involve Coke, Apple, and Visa.

Both candidates and brands have never fought harder for our affection and our votes, … It’s never been more important to understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making.

Edit by BJP

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Wake up and smell the coffee … even without the coffee!

May 10, 2012

Takeaway: Dunkin Donuts launches out-of-store sensory experience linking radio ads with a light coffee aroma spray inside commuter busses.

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Excerpted from PSFK.com “Dunkin’ Donuts Interactive Bus Ad Sprays The Aroma Of Coffee

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A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee.

The campaign, named, Flavor Radio releases coffee aroma via sound recognition technology.

Each time the Dunkin’ Donuts radio ad was played a light coffee aroma was released using atomizers installed on commuter buses in Seoul.

The aroma has reinforced the sensory connection and experience of the Dunkin’ Donuts brand, and has boosted in-store traffic in South Korea.

In fact, over than 350,000 people experienced the ad during the campaign, leading to number of visitors to the Dunkin’ Donuts stores increasing by 16 percent and sales going up 29 percent.

In-store sensory experience is nothing new to retailers, but now this experience has been taken out of the store and into the streets.

Edit by KJM

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