Posts Tagged ‘Starbucks’

While Dems sip Starbuck’s latte, Republicans run on Dunkin’ … go figure.

June 18, 2012

Punch line:  Democrats and Republicans have wildly different taste when it comes to certain brands.  Politicians are starting to see the value in understanding these differences, and the link to voters’ decision making process.

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Excerpted from brandchannel.com’s, “Brand Decision 2012: Dems are from Starbucks, Republicans are from Dunkin’

America is settling in for a long summer of campaigning between the Democratic candidate President Obama and the Grand Old Party’s Mitt Romney.

News of minor flubs by candidates and those who work for them will come up at bars, barbecues, and ice-cream joints across the land (or be completely avoided, for everyone’s safety).

… Members of the two political parties don’t just disagree on their candidates. They also mostly disagree on the brands they love, though there are three that help bring them together. Next time a president wants to have a bipartisan summit of some sort, he or she might want to involve Coke, Apple, and Visa.

Both candidates and brands have never fought harder for our affection and our votes, … It’s never been more important to understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making.

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Give me a grande OJ, please.

December 16, 2011

TakeAway: Starbucks is betting on their multiple locations and recent acquisition of a juice making company to become player in the CPG industry.

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Excerpt from WSJ: “Latest Starbucks Concoction: Juice”

Starbucks Corp. is buying a small, upscale juice maker Evolution Fresh — a deal that shows how serious the company is about transforming itself into a consumer products player.

Many packaged-food and beverage manufacturers have struggled to boost profit margins amid high marketing and commodities costs, and some brands have been pushed off store shelves entirely.

Starbucks’s business model will help it succeed where others have failed, because it can test new products in its stores before introducing them to supermarkets.

Starbucks also may not have to spend as much money on traditional marketing and customer acquisition as other food manufacturers, since it can use its stores as advertisements.

Getting a product in front of the 60 million customers who frequent Starbucks stores around the world each week is equivalent to airing a commercial on the top three television shows weekly.

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SBUX’s Schultz: "We can’t wait for Washington.”

October 13, 2011

I guess I shouldn’t be poking fun at this one, but I can’t resist …

First, the facts:

Excerpted from WSJ : Starbucks Pushes to Create Jobs

Starbucks  CEO Howard Schultz, who has been on a mission to cut the national debt and boost job creation, has pledged to donate at least $100,000 of profits annually  to boost jobs in low-income areas

Profits from Starbucks stores in the Harlem section of Manhattan and the Crenshaw neighborhood of Los Angeles will go toward two community organizations that work to improve education and job training for young adults in those areas.

High-school students in those neighborhoods also will receive barista training at the Starbucks shops.

Ken’s Take:

1) $100,000 ???  Come on Howard, that’s the equivalent of about 50 lattes per day … if you’re going to step-up, then STEP-UP !

2) Can’t you just imagine the reaction of the neighborhood kids … “Hot damn, dreams come true, I can be a Barista”

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Starbucks cans Barista for “unflattering” video …

September 30, 2011

Punch line: Last weekend I was displeased by Starbucks.  Why?  Because they razed the local KFC (and neighboring Popeye’s) to erect a new super-Starbucks.

Bummer.

So, I was ripe for a satirical video ripping SBUX.

Too bad the guy got fired

Excerpted from AOL: Singing Starbucks Employee Fired For YouTube Video

A Starbucks employee with a knack for satire uploaded an acoustic ballad about his employer that quickly went viral.

Starbucks – demonstrating no sense of humor – fired the dude.

In the song, the former barista admits to various behaviors that gave the corporate bigwigs pause:

  • giving customers decaf when there’s no fresh regular,
  • mocking rich white women for thinking a skinny vanilla latte is a sensible diet drink,
  • giving free stuff to his friends,
  • secretly making not nonfat cappuccinos
  • making Frappacinos out of whipped cream.

In general, he paints an unflattering portrait of the world’s largest coffee chain: customers who are terrible people, food and beverage offerings that will induce heart disease and diabetes, and an oppressive grind of a workday for minimum wage.

See for yourself …

Thanks to MET for feeding the lead.

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