Posts Tagged ‘France’

McBaguette, s’il vous plait …

March 5, 2012

Punch line: Is Mickey D. is going haute cuisine? No, not really.  The Mickster is just sticking a burger on baguette and charging the French a premium price.  Mon dieu.

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Excerpted from the WSJ “To Tailor Burgers for France, McDonald’s Enlists Baguett”

In France the fast-food giant is gearing up to offer a burger served on baguette, part of a wider effort to add more locally inspired fare to its menu and attract more upscale diners.

McDonald’s restaurants across France will test the McBaguette — a burger topped with French-made Emmental cheese and mustard.

The promotion is in line with the  company’s successful global strategy of updating its restaurants to appeal to a broader clientele, while offering a more varied menu, up and down the price scale.

In France that involves tapping into a national obsession: bread.

  • 98% of French people eat bread every day.
  • The French each consume about 55 kilograms (a21 pounds)of bread a year.
  • 65% of the two billion sandwiches sold each year in France are baguette-based.

The McBaguette will be sold for €4.50, more than a euro above the average price of a sandwich in France.

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Ken’s Take: “Obsession with bread”?  I thought the French were obsessed with something else.  Live and learn …

Thanks to AGC

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But, when do they ask you if you want the insurance and other price uppers?

February 10, 2012

TakeAway: Convenience is key – especially for busy consumers. Now, French consumers can rent or share a car by simply sending a text message.

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Excerpted from psfk.com, “Rent Or Share A Car Just By Texting

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Leading mobile commerce company Netsize has launched a peer-to-peer car sharing social network in France that allows users to rent a car simply by sending a text message.

CityzenCar is the SMS-based service that simplifies the car rental process for consumers and enables 12,000 members in 2,000 French cities to conveniently book a vehicle with their handset.

Car owners receive rental notifications via SMS and if they approve it, the driver will receive a text message back with information on the car and location. The car owner can choose to deliver the keys to the driver in person, or authorize a CityzenCar personnel to unlock the doors.

The CEO of CityzenCar explains that, “We wanted to make it as easy as possible for our customers to interact with each other and make the best use of our service. Netsize’s flexible and highly dependable SMS solution is crucial to ensure the quality of our service”.

Edit by KJM