Posts Tagged ‘Google’

Google Goggles … they ain’t your father’s Oakleys.

April 13, 2012

Punch line: Google encourages consumers to go hands free with a beta version of augmented reality glasses. With these wrap around, Star Trek-esc glasses, you can check the weather, look at maps, and take pictures.

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Excerpted from “Google Launches Augmented Reality Glasses In Beta

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Google has began rolling out prototypes of their augmented reality glasses to employees through a somewhat secret initiative called Project Glass. The prototype, pictured above, is the company’s first venture into wearable computing. The wrap-around glasses feature a see-through lens that can stream everything from the weather to maps to text messages, in real-time. The glasses can record video, take pictures and the device sends and receives messages through voice commands …

The prototype model has debunked early rumors that the glasses would resemble a pair of Oakley Thumps, but this is just one of the many variations of the glasses in the works. There has also been speculation that the glasses would interfere with people’s daily life too much but according to the New York Times writer, Nick Bilton:

One person who had used the glasses said: ‘They let technology get out of your way. If I want to take a picture I don’t have to reach into my pocket and take out my phone; I just press a button at the top of the glasses and that’s it.

Edit by KJM

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This Google pop-up is different …

December 13, 2011

Takeaway: Google launched its first retail pop-up store in London, called the Chrome Zone. Google hopes to appeal to consumers’ desire to physically touch and experience a laptop computer before purchasing it. Let’s see if it helps boost the company’s holiday sales …

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Excerpted from brandchannel.com, “Google launches first branded store in London

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… Well, the wait is over and the company has opened its first store… as a “store within a store” in central London — a pop-up boutique.

The 285 sq. ft. pop-up store within the Currys and PC World superstore on Tottenham Court Road “only sells Google’s (Samsung) Chromebook laptop and a few accessories such as headphones” and “will run for three months up to Christmas” …

A second Chrome Zone location will open this week (Oct. 6th) at a PC World superstore in Essex. “We’ve put a lot of effort into making it feel welcoming, homely and, dare I say it, Googley,” said a company spokesperson.

“It is our first foray into physical retail,” said Arvind Desikan, head of consumer marketing at Google UK. “This is a new channel for us and it’s still very, very early days. It’s something Google is going to play with and see where it leads

Edit by KJM.

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