Takeaway: Google launched its first retail pop-up store in London, called the Chrome Zone. Google hopes to appeal to consumers’ desire to physically touch and experience a laptop computer before purchasing it. Let’s see if it helps boost the company’s holiday sales …
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Excerpted from brandchannel.com, “Google launches first branded store in London”
… Well, the wait is over and the company has opened its first store… as a “store within a store” in central London — a pop-up boutique.
The 285 sq. ft. pop-up store within the Currys and PC World superstore on Tottenham Court Road “only sells Google’s (Samsung) Chromebook laptop and a few accessories such as headphones” and “will run for three months up to Christmas” …
A second Chrome Zone location will open this week (Oct. 6th) at a PC World superstore in Essex. “We’ve put a lot of effort into making it feel welcoming, homely and, dare I say it, Googley,” said a company spokesperson.
“It is our first foray into physical retail,” said Arvind Desikan, head of consumer marketing at Google UK. “This is a new channel for us and it’s still very, very early days. It’s something Google is going to play with and see where it leads“
Edit by KJM.
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