Interbrands’s has released its 2011 estimates of brand values.
First, the top 11.
I went 11 deep since I think it’s noteworthy that Toyota gained in brand value despite the flap in the US over the alleged gas pedal problem.
Also, noteworthy is HP in 10th place … obviously doesn’t reflect the recent turmoil there.
Rest of the list are the usual suspects.
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Here are the biggest gainers in brand value from 2010 to 2011.
Note that VW and Audi earned nice gains.
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And, here are the biggest losers in brand value from 2010 to 2011.
Only surprises (to me) is IKEA and MTV. It’s a bummer getting old …
For the article, methodology and interactive chart click here
The Homa Files 