You probably heard that Kraft is recalling it’s Mac & Cheese.
When I heard the headline, I assumed that it was because somebody finally figured out what the orange stuff was.
Not so, apparently some metal shavings got mixed with the goop … not exactly the way to add iron to the foodstuff.
The recall gave me a flashback to a post from last year … very much on topic … so I dug it up for a replay.
At the time, consumer groups were a bit concerned about the Mac & Cheese ingredients.
Uh-oh: Consumer mavens dissing Kraft’s dayglow mac & cheese …
Talk about a timely news item.
In class Tuesday, we were talking about food taste & quality.
My teaching point: when the food buyer isn’t the food eater, the buyer may be less sensitive to taste & quality.
My example: millions of mothers serve their little kiddies mac & cheese that glows in the dark.
A veiled reference to Kraft’s legendary mac & cheese … and, that odd color of orange that happens when those mysterious dry ingredients are stirred into the pasta.
Well, apparently the neon dish also caught the eye of a couple food crusaders who have embarked on a campaign against two of the dyes that Kraft uses to create its trademark color.
Here’s their rip and Kraft’s response …
The Homa Files 