According to brandchannel.com, “New Pope Means New Brand for Catholic Church” …
While the white smoke billowed out into St. Peter’s Square and Pope Francis was introduced to the world
… the Catholic Church’s legal team was busy behind the scenes protecting its intellectual property.
The Catholic Church is as much a business as it is a religious beacon, and like any smart business, the Church protects its intellectual property.
Here’s how …
The Homa Files 