Archive for the ‘intellectual Property’ Category

Rebranding ObamaCare …

November 26, 2013

After a couple of years of his saying that he liked the name ObamaCare … since he’s Obama and he cares …  the President has indicated that he thinks that ObamaCare ––  which is now being lumped with brands like Edsel and New Coke – needs to be rebranded and remarketed.

As a recovering marketer who is always willing to lend a hand, here’s my re-branding nomination:

ObamACA tm

Pronounced “Obama – ka.”

A clever twist, right?


P.S. Note the trademark TM  above my nominated brand name … I’m hereby establishing what the IP attorneys call a “first use” to claim the rights to the name.

Maybe I can make some dough off this mess … to help defray my new, higher health insurance premiums.

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Nothing sacred: Wanna buy a (counterfeit) Pope Francis t-shirt?

March 18, 2013

According to, “New Pope Means New Brand for Catholic Church”  …

While the white smoke billowed out into St. Peter’s Square and Pope Francis was introduced to the world

…  the Catholic Church’s legal team was busy behind the scenes protecting its intellectual property.



The Catholic Church is as much a business as it is a religious beacon, and like any smart business, the Church protects its intellectual property.

Here’s how …