Posts Tagged ‘recessions’

Bad economy? … Jack up your heels.

December 6, 2011

TakeAway: IBM research shows a relationship between the height of women’s heals and the economy … the weaker the economy, the higher the heels..

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Excerpt from AdAge: “At Last a Good Economic Indicator: Heel Heights Poised for Fall”

Historically in economic downturns heels have tended to go up and stay up, according, a consumer-products expert with IBM.

Why? Consumers look to compensate for dismal times with more flamboyant fashions.

Certainly that’s been true during the recent downturn.

Flats and relatively subdued heels of the 1920s gave way to the high heels of the 1930s recession.

Platform heels also soared during the recession fueled by the 1973 oil crisis.

Ominously, the average height of heels mentioned in social media soared from 3 inches in the first half of 2008 to 6 inches in the second half, just as the U.S. financial bubble burst.

Heel buzz most recently peaked in the first half of 2009 at 7 inches, bounced around at 4 to 5 inches through early 2010 and plunged to 2 inches in the most recent IBM analysis from early this year.

IBM’s cross analysis of heel-height buzz and macroeconomic data suggest a strong inverse correlation between heel-height buzz and economic growth.

Edit by ARK

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