Posts Tagged ‘shoes’

Great moments in fashion: adidas new shoe shackled … after adding shackles

June 28, 2012

Punch line: adidas is under fire after debuting an athletic shoe that contains rubber ankle shackles.  adidas calls the shoe quirky and lighthearted, but consumers liken the shoe to slavery shackles.  Despite initially defending the shoe, adidas has pulled the shoe from the Fall/Winter 2012 line, bowing to the power of consumers.

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Excerpted from brandchannel.com’s, “Adidas Sparks Uproar with Shackled ‘Slavery Shoe’”

adidas is under fire after posting a picture of its upcoming JS Roundhouse Mids on the adidas Originals Facebook page, designed by Jeremy Scott.

It’s not the colors or name that’s offending, but the rubber shackles attached to them that remind some observers (such as the Rev. Jesse Jackson) of the ankle chains that imprisoned African American slaves. That the “adidas” name is also part of the “shackles” is raising hackles (and heckles).

Even so, the brand defended the design and the designer.  “Jeremy Scott is renowned as a designer whose style is quirky and lighthearted … Any suggestion that this is linked to slavery is untruthful.”

Nevertheless, despite initially defending the designer, adidas is pulling the shoe, stating: “We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”

Edit by BJP

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Move over MJ … Nike’s ready with some Lin-kicks.

February 22, 2012

Punch line: Nike has jumped on the Lin band wagon and plans to release the Hyperfuse 2011 Linsanity PE.

Pretty catchy name, right?. 

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Excerpted from brandchannel.com, “With Jeremy Lin Shoe, Nike Seeks Linsane Asylum

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In case you hadn’t noticed, the world has gone nuts for New York Knicks point guard Jeremy Lin …

Now Nike is planning to give the people what they want: to be #Linning too.

According to ESPN Radio’s blog, the shoe manufacturer is “set to release the Nike Hyperfuse 2011 Linsanity PE,” a shoe that features New York Knick’s iconic orange and blue with ‘Lin’ written in script, “sweeping across the side of the heel” …

Lin’s new shoe isn’t likely to supplant the Air Jordan in Nike history, of course, but it’s hard to imagine what will happen if Lin keeps leading the Knicks to consecutive victories — and after the inevitable end to the hot streak …

Meanwhile, Lin’s brand keeps getting larger, and not just in the U.S.

Lin — who is the first American-born player in the NBA of Chinese or Taiwanese descent — now has more than 350,000 Twitter followers and, on the Chinese version, 750,000, according to the New Yorker. The publication notes that “last week, Lin rocketed to the number-one most searched item on Baidu, the Chinese search engine.”

Edit by KJM