Posts Tagged ‘top box effect strongly disapprove of Obama’s job performance’

Important polling result … the “top box” effect.

June 25, 2012

First, a couple of disclaimers: it’s way early to put much stock in polls … and Rasmussen leans right.

That said, last week, for the first time, the percentage of folks who strongly disapprove of Obama’s job performance exceeds the total percentage of folks who approve – either somewhat or very.

Why this is significant: many researchers argue that only the”top box”, i.e. “strongly”, are all that have statistical merit  … think “net promoter index”.

So, the fact the strong disapprovers out number total approvers is a big deal … at least statistically.

I bet Rasmussen will even miss this critical relationship …

 

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