The Homa Files

• 

• Search Homa Files Info Site

  • HomaFiles.com – Web Site

• Follow The Homa Files Blog

  . HomaK@Georgetown.edu
• 
• 
• 
• Search:

• Bona Fides

  • About Prof. Ken Homa
  • Teaching & Service Awards
  • NY Times "Tough Love"
  • Venture Experience
  • Fortune "Ganging Up on B&D"
  • Journal of Finance

• Solid Gold

  • Consulting 101
  • Homa Notes on Marketing
  • HomaFiles.com – Web Site
  • Marketing 101 Online
  • Problem Solving Intro
  • Star Qualities

• Categories

  Categories Select Category “See something, say something” #Believe Women #MeToo $2 Bets 1% – 99% 2012 Campaign 2012 Campaign – Marketing Lessons 2016 Campaign 2016 Presidential Election 2018 Midterm Elections 3rd Party Candidates 6-Sigma 97% of scientists AARP Abortion About Ken Abuse of Power acad Academics – Research Adams, Scott ADP adult-children Adverse selection Advertising Adweek AGT AGT – America’s Got Talent Air Air traffic control Airlines Airplanes Algorithms – algoritmic applications Alinsky, Saul Allergies Alternative energy AMA Amazon American Dream American Express – AMEX American Health Care Act American Spirit Americana Americana – American Spirit AMS Concepts-Frameworks-Examples AMT – Alternative Minimum Tax Amtrak Analytical methods, procedures & protocols Analytics Animals Anti-business anti-terrorism Anti-trust, Monopolies Anti-virus ANWR AP – CLEP Exams Apologies Apple Apps Argumentation Athletic gear ATR Awareness-Trial-Repurchase authenticity Automation – Robots Autos – Travel Avenati – Creepy Porn Lawyer Averages – Flaw of averages baby boomers Background checks Bailouts Bain Baltimore Bankruptcy Banks – Credit Cards Barrett, Amy Coney Base Rates Baseball basketball Batteries – Lithium Ion Bayes – Bayesian Inference Beach – chilling Beer & Liquor Behavior – misbehavior Behavioral analytics Behavioral Economics Benghazi Best & Brightest Beverages – Soft Drinks Bezos, Jeff Biases Biden – gaffes & lies Big data Big East Bill Biometrics Birth rates Black & Decker Blockbusters BLS Book Summaries Booker, Corey Booker, Cory Books & Publishing Books & reading Border control Border Security Border walls Boxing Boycotts Brain – thinking Brainteasers Brand Brand equity Branding – logos Brexit Brussels Budget – Deficit Buffett Rule Buffett, Warren Bullies & bullying Bullies – Bullying Bumper stickers Burger King Bush Bush tax cuts Bush v. Gore Bush, George W.l Business Books Business Economics Business Models Business publications Business Schools Business skills Buyer behavior Buyer’s Remorse Cable Cable News Cain, Herman California Campaign 2012 Canada Cap & Trade Cap Ex Capital gains – taxes Capital Punishment Capitalism Careers & Interviewing Cash Casinos -gambling Catholic Church Cats & dogs Causes, Cause Marketing CBO – ObamaCare estimates CDs Celebrity endorsements Cell phones Census – Birth Rates Census data Central America CEOs – Corporate Leadership CFP – BCS Charity Charter schools Charts – Graphs – Visulaizations Cheating & dishonesty Cheney, Dick Chick-fil-A Childcare – cost of China China – 100-Year Maraton Christensen, Clayton Christie, Gov. Chris Chrustmas Chuckie E. Cheese CIA Civility Classified documents Classroom – teaching Cleveland Clinic Climate change Clinton Clinton, Bill Clinton, Chelsea Clinton, Hillary Clothes – garments CNBC CNN cogn Cognition Cognitive behavior Cognitive biases Cognitive functioning Cognitive processes Cognitive Skills Cohen, Michal College College Admissions College economics College life College Sports Collins, Sen. Susan Comedy – Jokes Comey, James Commencement speeches Commercials Common Common Core Communications Communications – Presentations – Powerpoint Compensation – Executive Pay Compensation – Pay Competitive Analysis Competive Advantage Computer hints & tricks Computer software Computers & PCs Concession speeches Confidence levels Confirmation bias Congress Congress – Senate Cons Cons & scams. Conservative Thinking Conservatives Conspiracy theories Constitution – Rights Consultants & Consulting Consulting – Consultants consumer Consumer Activism – Backlash Consumer Balance Sheet Consumer behavior Consumer Confidence Consumer debt Consumer fraud Consumer psychology Consumer Reports Consumption Conventional wisdom Conway, Kellyanne Cool Stuff Corporate Abuses Corporate cash balances Corporate Governence Corporate Strategy Corporate taxes Corporate welfare Cost Management – Productivity Cost of living Costco Coupons & rebates CPG – Consumer Packaged Goods CPI Creative destruction Creativity Credit – Collections Credit Bureaus Credit Cards Credit fraud Credit Reports Crime Crisis Management Critical thinking Cruz, Ted CSR – Cause Mktg Cuba – Cuban Cultural trends Culture Current Events Customer profitability Customer Satisfaction – Loyalty Customer Service Customer-Valued Marketing TM Customer-Valued TM Customized pricing CVM TM Cyber-security Cybersecurity – cybercrime Cycles – Business Cycles Czars DACA Daily deal sites Daily deals – Groupon, LivingSocial Daley, Mayor Richard J. Dance, dance, dance Darwin Data analysis Data analytics Data base marketing Data science Data visualization Davis, Lannie Death – Causes Debates Debit cards Debt – Deficit Decision Making Decision-making Decomposition – problems & data Deep Thoughts Defense spending Deficit Deleveraging Demand curves Demand Management Democracy in action Democrats Demograhics demographics Dept. of Education Deshowitz, Prof Alan Detroit Device fingerprinting DHS – Homeland Security Diet & nutrition Digital amnesia Digital behavior Digital distractions Digital Media Dilbert Diplomacy Disabily insurance payments Disease- disease control Disney – Disney World Disruptive Innovation Diversity Dividends Divorce – divorce rates DMV DNA – Gene Mapping DNC Doctoral degrees & students Doctors & Physicians Dogs & cats DOJ – Dept of Justice Doom & gloom Drug testing Dude – Dude Factor Dumb stuff that people say Dynamic pricing E-file Early learning Earned Income Tax Credit Earnings, income Easter Eastwooding Ebola eCommerce Econ Econometrics Economic damages Economic development Economic indicators Economic Recovery Economic self-interest Economics Economy Ed Education – Academics Election – 2012 Election meddling Elections – General Electonic health records Electoral College Electorate Electric cars – vehicles Electronics – TVs Email empl Employee engagement Employee satisfaction Employers Employment – Jobs Endowmwnt Effect Energy English Entertainment Entitlements Entrepreneurship Environment – Green EQ – Emotional Quotient Equal Protection Equifax ERs – Emergency Rooms ESPN Estate Taxes Estimation Ethics Ethics of Voting – Brennan EU – European Union Eureka Math Events & Happenings examples Excellence Exec Executive Compensation Executive Orders Exercise & fitness Expected value Expertise FAA Facebook facial recognition Fact-checking – fact-checkers Factoids Faculty Lounge Fake news Family & Friends Fashion trends – colors Fast food FBI FBN – Fox Business Fears – phobias Federal Agencies Federal Government Federal Reserve Feel Good FICA – Social Security – Medicare filibuster Finance & investing Finance, Financial Analysis Financial Crisis Financial leverage Financial math Financial Models Financial Reform Financial Services & Crises Fingerprinting digital devices Fiorina, Carly First Mile – Scott Anthony Fiscal cliff Fitness Flash trading Flash crash Florida Food & Drink Football Forbes Ford, Dr. Christine Forecasting Foreign Affairs Forensic science Fortune 500 Fortune Magazine FOX News frameworks Framing problems France, French Fraternities – sororities Fraud Free – Power of Free Freelancers – freelancing FTC – Mergers FTE – Full-time equivalent employees Fun & laughs gaffes Gallup Gambling Games Gas Prices Gates – Gates Foundation GBSR™ Give Back to Society Rate GDP GE Geithner, Tim Gen Y Gender equality, inequality Gender identity Generational research Geography Georgetown Gifts – Gift Cards Global Marketing Global Warming – Climate Change Globalization GM GM bailout & IPO GoFundMe Gona Fides Google Gore, Al Gotcha Gov Gov't Waste & Inefficiency Gov’t Spending gover Government Government & Politics Government Abuse Government Angst Government benefits Government budget & spending Government Employees Government shutdown GPS Grades – Grade Inflation Grammar Great Moments in Marketing Green Energy Gridlock Grit Grocery Stores Groupon – Living Social Gulf Blowout & Clean-up Gun control Guns – Firearms Guns – gun ownership Gut feel hacked Hacked – Hackers Hacking – Hackers Hacks- productivity Happenings Harvard Hate crimes He health Health & Nutrition Health Care / Medical Insurance Healthcare Economics HealthCare.gov Heath, Chip & Dan Hedge funds Heredity – Genes Heritage Foundation HFT – High Frequency Trading Higher Education Hillary Hillary Clinton Hispanics History HITS Holidays Homa Files – Admin & General Homa Files – General Homa Quotes Homa, Ken HomaNotes Home Ownership Homeless crisis Honesty – Integrity Horse racing Hospitality Hosptals HOT – Homa Online Tutorial Hours worked Household budgets Household income Housing – Mortgages How Money Moves HR – Human Resources Hubbard, Douglas “Measure Anything” HUD – sibsidized housing Human interest Human Life Hurricanes, natural disasters Hybrid vehicles Ice Age Ideas Identity Fraud Identity politics Ideology – polarization Idioms IG Report iGen iGenerational research & trends IIRIR Act Immigration Impeachment incom Income & Wealth Income – Earnings Income Inequality Income Taxes Index Funds Individual responsibility Industrial design Infectious diseases Infographics Infrastructure Injuries – Illnesses Innovation Innovation – Creativity Inspiration Insurance Int intellectual Property Intelligence Intelligence Agencies Interbrand – Brand Valuation Interest rates Internet – General Internet – Soc Networking Internet Marketing – eCommerce – Internet security Internet Tracking Interviewing Intrade Intuition Inversions Investing Investment Banks Investments iPad iPhone IPOs IQ IQ – IQ Scores Iran Iraq IRS ISIL ISIS Israel IT Systems & Design Italy Ivory Tower to Real World JCR Jobs – Unemployment Jobs, Steve Journal of Finance Journals Judicial Watch Justice in America Kahneman, Daniel Kahneman, Daniel – Thinking Fast, Slow Kaiser Foundation Kavanaugh, Brett KEH Points-of-View Ken – Misc. Ken Memorabilia Kerry, John KFC Kraft Labor Day Labor Economics Labor Force Labor force participation rate (LFPR) Language Language – dialects Language – Slang Lau Laughs Law & Lawyers Law enforcement Law of big numbers Laws – Very Strange Layoffs – RIFs Leadership Leaks -Leakers Learning – mind expansion Left brain – right brain Legal – justice Lessons for Life Liberal causes Libertarian Lieberman, Joe lies – lying Lifelock Lifestyle Lifetime earnings Link-2-Cell LinkedIn Literacy Literature & Literary Skills Living wage Logic Logic – logical thinking Logistics Logos & brandmarks Long Tail Low information voters Lukewarmers Luntz, Frank Lynch, AG Loretta M-Commerce Mainstream Media – MSM Majority Illusion Majority Rule Make America Great Again Malware – Ransomware Management Management – General Manufacturing Map tests Marginal Costing Marginal economics Marijuana – weed Marines MARKETING    Mktg – 6 Ps    Mktg – Advertising    Mktg – Benefits Based    Mktg – Brand Management    Mktg – Brandmarks & Logos    Mktg – Brands    Mktg – Brands – Private Label    Mktg – Buzz – Word of Mouth    Mktg – Careers    Mktg – CLTV    Mktg – Consumer Behavior    Mktg – CPG    Mktg – CRM    Mktg – Crossing the Chasm    Mktg – Customer Acquisition    Mktg – Customer Development    Mktg – Database Mining    Mktg – Distribution    Mktg – Distribution Channels    Mktg – Flops    Mktg – Free – Power, perils    Mktg – General    Mktg – Global – BoP    Mktg – Internet    Mktg – Killer Apps    Mktg – Laughs & Disses    Mktg – Loyalty Programs    Mktg – Management    Mktg – Market Development    Mktg – Market Research    Mktg – Marketing Mix    Mktg – Merchandising In-store    Mktg – Online Marketing    Mktg – Organization    Mktg – Packaging    Mktg – PLC    Mktg – Positioning    Mktg – PR – Public Relatios    Mktg – Pricing    Mktg – Product & Innovation    Mktg – Product Line Mgnt    Mktg – Product Recalls    Mktg – Promotion    Mktg – Research    Mktg – Revenue Mgnt    Mktg – ROI    Mktg – Sales Force    Mktg – Segmentation    Mktg – Selling, Sales Forces    Mktg – Shopping Behavior    Mktg – Social Mktg    Mktg – Strategy    Mktg – Trading Down    Mktg – Trends    Mktg – Value    Mktg – Versioning    Mktg – Warranties Marketing – Great Moments Marketing – Shady Practices Marketing miscues Marriage – families mass shootings Math & arithmetic Math & Quant Skills Mathematical Models Maximize – satidfice Mayo Clinic MBA Compensation MBA Degree MBAs McCabe, Andrew McCain, John McDonald’s McKinsey med Media Media – Ratings Media Bias Media Demongraphis Medic Medicaid Medical Economics Medical practices Medical Schools Medicare Memorial Day Memory Mental Health Messaging – Words that Work Metadata Metrics Meyer, Urban MH370 Middle East Migration – State-to-state Military – Warfare Millenials Millennials Miller, Dennis Mind Maps- Mindmapping Mindshift Mindware – Nisbett Minimum Wage – Living Wage Mktg – Brand Valuation Mktg – Celebrity endorsements Mktg – Consumer Psychology Mktg – Personalities Mktg – Product placement Mktg – Product Placements Mktg – Trademarks Mktg- Demand Mangement MLB Mobile commerce – mcommerce Mobile devices Mobile Marketing Models & Frameworks Models of Profitability Money & stock prices Money Supply & Velocity Moral licensing More in Common Project Mortality – Death rates Mortgage Crisis Mortgages Motivation Moves – inbound & outbound Movies & Entertainment MSB – school & alum MSB – School & Alums Mueller, Mueller Special Prosecutor multitasking Mumbo jumbo Murder Music Mutual Funds N.Y. Times NAFTA Names NASA National Emergency Act (NEA) National Security NATO Navy NBC NCAA Negotiations Nepotism Net Worth Netflix NetTrax New products New Year News – Fake News News shows News sources Newspapera NFL Niceness NLRB Nobel Prize Non-cognitive skills Noonan, Peggy North Korea Northam, Gov. Ralp, Virginia Not who we are Note-taking NPD – New Products NPR NRA NSA – Spying Nuclear option – Senate Rules Nuclear weapons – nukes Numbers Numbers – big & small Numes’ memo Nutrition NY Times Obama Obama – Promises Made & Kept Obama Administration Obama Scandals Obama Scandles Obama, Michelle ObamACA ObamaCare ObamaCare – CBO estimates Ohio State – OSU Oil & Energy Old School Olympics Online Behavior Online Education Online Marketing Online marketing & sales Online privacy Online Security Opinions Opioids – Opioid Crisis Opportunity Analysis Oratory Organizational Behavior OWS, Occupy Wall Street Palin, Sarah Parenting Paris Accords (Climate Change) Parsing words – parsification Part-time workers Party favorability Pascal’s Wager Password sharing Passwords Patents – Trademarks Paternity tests Pathology Patterns -patterning Payment methods & systems Payroll taxes PC Odds & Ends PDBs – Presidential Daily Briefs Pelosi & Schumer Pelosi, Nancy Pension benefits Performance measurement Perry, Prof. Mark Personal branding Personal brands – branding you Personalities Personality Persuasion Pet adoptions PETA Pets Pew Research Pharma – Drug Companies Philosophy Phone surveillance Photo IDs Photography Phrases Physical fitness Physiology Pizza Plagiarism Plea deals Poets & Quants Police Political ads Political correctness Political polarization Political polling Politics Politics – General PolitiFact poll polls Polls & Surveys Polygraphs – Lie Detectors Pope – Catholic Church Population Porter, Michael Poverty – Income Distribution pow Power plays Powerball Powerpoint pitches Pre-attentive attributes Precedents – Power of Precedents Predictions – Forecasts Predictive Analytics Prescription Drugs Presentations presidential campaigns Presidential election Price controls Price customization Price elasticity Price points Price realization Prices Pricing Pricing analytics Privacy Privacy issues Private Equity Private Residential Fixed Investment – PRFI Private sector Prob Probability – certainty Problem solving Producers – performers Productivity Profit Metrics Profit Models Props for Ken Protests – acivism psy Psychological Traps Psychology Psychotherapy Public Sector Public Sector – Private Sector Public speaking Publishing Purpose Putin PVP – Concepts, frameworks, examples PVP Concepts-Frameworks-Examples QR codes Quality – Quality Cues Quant skills Quantitative Easing – QE Quotations R&D – Innovation Rankings Rappers Rasmussen Ratioal thinking Rational Thinking Re-shoring Reading Real Estate Reasoning Recession Recreation Recruiting & Hiring Red light cameras Redistribution Relationship Skills Relationships – Loyalty Relativ behavior Relative Price Parity Religion Repatriation of corporate cash Research Reset button Restaurants Resumes Retailing Retirement – Social Security Revenue management RFID technology Richest cities & counties Right track – wrong track Right-track, wrong-track Risk Roads, bridges, infrastructure Robocalls Rodman, Dennis Romney, Mitt Rubio, Marco Rules Rules for Living Rules for Radicals Russia Russia – Russians Russians Russians – Putin Ryan, Paul Ryral legends S&P 500 Salary & Compensation Sales – Sales Techniques Sales taxes – internet sales Sarah Palin Sasse, Ben SAT – tests Satellite Radio & TV Savings Sayings School choice – vouchers School safety School shootings Schools Science Scientific Method SCOTUS Screen time Search engines – SEO Secrets of Highly Successful People Security – National Intelligence security clearances See, say, hear, DO Self esteem, self worth Senate rules – reconciliation Sequester Settled Science Sexual identification Signature – Identity, Intent Silver, Nate Simpson-Bowles Simpsons Sister Cristina Skills Sleep Sleep – Sleep Disorders Small Business Smart chips Smart people Snow Snowflakes soc Soccer – World Cup Social issues Social marketing Social Media & Networking Social Responsibilty Social Security Social wage hikes Socialism Society Software SOTU Space – satellites Space Travel Spam & scams Special Counsel – Mueller Speeches Speed cams Sports & Athletics Sports – Games – Recreation Sports Marketing Spygate Spying SpyNet Squeegee Boys Standardized Tests Starbucks Stat State & Local Government State & local taxes States States – State Economies Statistical Bias Statistics – Probabilities STEM Stern, Howard Stevens, Sen. Ted Stimulus Bill Stimulus Plan Stock Market Stop saying Storytelling – storylines Strategy Stress Stress – pressure Strzok, Peter Student Loans Suburbs Success Factors Success traits Supply & Demand Supply Chains Supply of Money & Common Stock Prices Supreme Court Sustainability Syria Tabletop Electronic Kiosks Takedowns Taliban Target Costing Tariffs – Trade tax Tax burden Tax deductions Tax Loopholes Tax migration Tax Policy Center Tax reform Taxes Tea Party Teacher’s Union Teachers & Profs Teaching methods Teaching philopophy Tech tips Technical Analysis Technology TED Talks Telecom Teleprompter Tenure Terrorism Test Marketing Tests & quizzes Thinking Fast, Thinking Slow Thomas Sowell Thought process Toys TPA – TPP Trade – Free Trade Trademarks Traffic safety Trains – rail Transportation Travel & Entertainment Travel – vacations Trax Trends Trends & Milestones Tribes – Tribalism Triple Crown Trumo, President Donald trump Trump Effect Trump, Donald Trump, Melania Trump, President Donald J. Trump-haters TSA – Security Tuition & fees Tuitions TurbooTax Turley, Jonathan TV Ratings Tweets Twitter – tweets U.S. – Income & Wealth Uncategorized Undergraduate degrees Unemployment Unions – UAW United Kingdom – U.K. University policies Urban Urban – rural Urban development Urban Dictionary Urban legends USAA User ratings USPS VA Hospitals Value Mapping Venture Capital Versioning vetting Video Games Virginia Virginia politics Visualizations vocabulary – words Voice Voter IDs Voter laws Voter registration, turnout Voter suppression Voting Demographics Voting Patterns W.C. Fields Wagers – Bets Wages Wages – earnings Walking the Talk Wall Street Walmart War on Terror War on women Warren, Elizabeth Washington Post Waste & Fraud Wealth & Riches Wealth – Distribution Wealth redistribution Weather Web 2.0 Web metrics Web Site Design Weddings Weight Weights & measures Weird Stuff Welfare Whole brain WikiLeaks Wine Woodward, Bob Wor Words of Wisdom Words, phrases & definitions Work Work Ethic Work-Life Balance Working class Working Scared Workplace Writing skills WSJ Xerox – PARC Y2K Yoga Young Voters Zen Zombies

• Top Posts

  • What you need to know about the border wall bruhaha…
  • $$$: How much house can you buy for $1,000 per month?
  • Why Trump should feel ok about the border deal…
  • How much of an “iGen” are you?
  • How many doctors are there in the U.S.?
  • What’s the difference between politics and economics?
  • Gotcha: Why I won’t go back to Olive Garden …
  • How long do you wait in line to checkout at the supermarket?
  • The Challenger disaster: A tragic lesson in data analysis …
  • Excluding murders and auto accidents, the U.S. ranks 1st in life expectancy …

• Recent Comments

  • Mike on What you need to know about the border wall bruhaha…
  • What you need to know about the border wall bruhaha… | The Homa Files on Trump should declare OPIOIDS a National Emergency…
  • What you need to know about the border wall bruhaha… | The Homa Files on FYI: “National Emergencies” are neither rare nor short-lived.
  • What you need to know about the border wall bruhaha… | The Homa Files on Why Trump should feel ok about the border deal…
  • What you need to know about the border wall bruhaha… | The Homa Files on DHS Expedites Border Wall Project in San Diego … say what?

• Archives

  Archives Select Month February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008

• February 2019

  M	T	W	T	F	S	S
  « Jan
  				1	2	3
  4	5	6	7	8	9	10
  11	12	13	14	15	16	17
  18	19	20	21	22	23	24
  25	26	27	28

Blog at WordPress.com.
Entries (RSS) and Comments (RSS).