Archive for September 15th, 2008

McCain (and other folks) who don’t use the Internet

September 15, 2008

Excerpted from: “Wondering No More”, Jonah Goldberg, September 12, 2008

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As part of its “get tough” makeover, the Obama campaign is mocking John McCain for not using a computer, without caring why he doesn’t use a computer.

From the AP story about the computer illiterate ad:

  • “Our economy wouldn’t survive without the Internet, and cyber-security continues to represent one our most serious national security threats,” [Obama spokesman Dan] Pfeiffer said. “It’s extraordinary that someone who wants to be our president and our commander in chief doesn’t know how to send an e-mail.”

Well, I guess it depends on what you mean by “extraordinary.” The reason he doesn’t send email is that he can’t use a keyboard because of the relentless beatings he received from the Viet Cong in service to our country.

From the Boston Globe (March 4, 2000):

  • “McCain gets emotional at the mention of military families needing food stamps or veterans lacking health care. The outrage comes from inside: McCain’s severe war injuries prevent him from combing his hair, typing on a keyboard, or tying his shoes. Friends marvel at McCain’s encyclopedic knowledge of sports. He’s an avid fan – Ted Williams is his hero – but he can’t raise his arm above his shoulder to throw a baseball. “

In a similar vein I guess it’s an outrage that the blind governor of New York David Paterson doesn’t know how to drive a car. After all, transportation issues are pretty important. How dare he serve as governor while being ignorant of what it’s like to navigate New York’s highways.

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Ken’s POV

Besides the potential problems raised by attacking an infirmity (I’m sure it’s strictly unintentional and “innocent”  like the lipstick riff), there’s a more general marketing strategy question.

Obama is running behind with low-ed, low-income, rural old folks — who, incidentally, are the lightest users of the Internet and email. 

If that is one of Obama’s remedial target market, does it make sense to run a commercial making fun of them ?  Hmmmm

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From Pew Research:

image

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So,what exactly is the "Bush Doctrine" ?

September 15, 2008

Excerpted from RealClear Politics: “Charlie Gibson’s Gaffe”, Charles Krauthammer, September 13, 2008

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Note: Krauthammer — a conservative commentator —  is credited (even by Wikipedia) as having coined the term  “Bush Doctrine”.  So, he should know …
 http://en.wikipedia.org/wiki/Bush_Doctrine

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Summary

The “Bush Doctrine” is not a “doctrine at all — there are only 2 presidential doctrines in history — the Monroe & the Truman.  The prevailing  contemporary usage of the term  “Bush Doctrine” is the fundamental mission of American foreign policy is to spread democracy throughout the world  … not “anticipatory defense”.

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Article

“Ms. Palin most visibly stumbled when she was asked by Mr. Gibson if she agreed with the Bush doctrine. Ms. Palin did not seem to know what he was talking about. Mr. Gibson, sounding like an impatient teacher, informed her that it meant the right of `anticipatory self-defense.'” — New York Times, Sept. 12

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Informed her? Rubbish.

The Times got it wrong. And Charlie Gibson got it wrong.

There is no single meaning of the Bush doctrine. In fact, there have been four distinct meanings, each one succeeding another over the eight years of this administration — and the one Charlie Gibson cited is not the one in common usage today.

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He asked Palin, “Do you agree with the Bush doctrine?”

She responded, quite sensibly to a question that is ambiguous, “In what respect, Charlie?”

Sensing his “gotcha” moment, Gibson refused to tell her. After making her fish for the answer, he grudgingly explained to the moose-hunting rube that the Bush doctrine “is that we have the right of anticipatory self-defense.”

Wrong.

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I know something about the subject because, as the Wikipedia entry on the Bush doctrine notes, I was the first to use the term. In the cover essay of the June 4, 2001, issue of The Weekly Standard titled, “The Bush Doctrine: ABM, Kyoto, and the New American Unilateralism,” I suggested that the Bush administration policies of unilaterally withdrawing from the ABM treaty and rejecting the Kyoto protocol, together with others, amounted to a radical change in foreign policy that should be called the Bush doctrine.

Then came 9/11, and that notion was immediately superseded by the advent of the war on terror. In his address to Congress nine days later, Bush declared: “Either you are with us, or you are with the terrorists. From this day forward, any nation that continues to harbor or support terrorism will be regarded by the United States as a hostile regime.” This “with us or against us” policy regarding terror — first deployed against Pakistan when Secretary of State Colin Powell gave President Musharraf that seven-point ultimatum to end support for the Taliban and support our attack on Afghanistan — became the essence of the Bush Doctrine.

Until Iraq. A year later, when the Iraq War was looming, Bush offered his major justification by enunciating a doctrine of pre-emptive war. This is the one Charlie Gibson thinks is the Bush doctrine.

It’s not. It’s the third in a series and was superseded by the fourth and current definition of the Bush doctrine, the most sweeping formulation of Bush foreign policy and the one that most distinctively defines it: the idea that the fundamental mission of American foreign policy is to spread democracy throughout the world. It was most dramatically enunciated in Bush’s second inaugural address: “The survival of liberty in our land increasingly depends on the success of liberty in other lands. The best hope for peace in our world is the expansion of freedom in all the world.”

This declaration of a sweeping, universal American freedom agenda was consciously meant to echo John Kennedy’s pledge that the United States “shall pay any price, bear any burden … to assure the survival and the success of liberty.” It draws also from the Truman doctrine of March 1947 and from Wilson’s 14 points.

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If I were in any public foreign policy debate today, and my adversary were to raise the Bush doctrine, both I and the audience would assume — unless my interlocutor annotated the reference otherwise — that he was speaking about Bush’s grandly proclaimed (and widely attacked) freedom agenda.

Not the Gibson doctrine of pre-emption.

Not the “with us or against us” no-neutrality-is-permitted policy of the immediate post-9/11 days.

Not the unilateralism that characterized the pre-9/11 first year of the Bush administration.

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Presidential doctrines are inherently malleable and difficult to define. The only fixed “doctrines” in American history are the Monroe and the Truman doctrines, which came out of single presidential statements during administrations where there were few conflicting foreign policy crosscurrents.

Such is not the case with the Bush doctrine.

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Yes, Palin didn’t know what it is. But neither does Gibson. And at least she didn’t pretend to know — while he looked down his nose and over his glasses with weary disdain, “sounding like an impatient teacher,” as the Times noted.

In doing so, he captured perfectly the establishment snobbery and intellectual condescension that has characterized the chattering classes’ reaction to the phenom who presumes to play on their stage.

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Full article:
http://www.realclearpolitics.com/articles/2008/09/charlie_gibsons_gaffe.html

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Why the power of word-of-mouth …

September 15, 2008

From the Rasmussen Reports, Sept. 11, 2008

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46% of voters say they most trust information about the presidential campaign from family and friends as opposed to 32% who trust the information from news reporters more.

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Voters are skeptical of media bias in general.

Only 21% of voters overall say reporters try to offer unbiased coverage.

86% of Republicans, 74% of independents, and 49% of Democrats think reporters try to help the candidate they want to win.

45% of Democrats say most reporters are providing unbiased coverage in the current presidential campaign, but only 20% of unaffiliateds and 9% of Republicans agree.

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63% of likely McCain voters believe reporters would hide information harmful to the candidate they favor, 48% of potential Obama voters agree.

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Full article:
http://web1.rasmussenreports.com/public_content/politics/election_20082/
2008_presidential_election/69_say_reporters_try_to_help_the_candidate_they_want_to_win

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Kellogg : Online Marketing ROI Beats Broadcast

September 15, 2008

Excerpted from Advertising Age, “Kellogg: Digital ROI Surpasses That of TV” Sep 4, 2008

The digital divide is narrowing for Kellogg Co..its return on online investment for the Special K brand has surpassed that of broadcast TV over the past 18 months.

Kellogg crossed the $1 billion benchmark on ad spending during 2007, and its outlay is set to increase this year.

“It’s still relatively early in our learning,” Mark Baynes, CMO…said,…”But analysis of the Special K initiative of the last 18 months showed digital media exceeding that of broadcast ROI.”

The marketer described the company’s findings as “obviously very encouraging,” and predicted they would help “drive stronger adoption across the business…For the right opportunity, the [online] space offers fresh ways to commercialize new and existing brands, target specific audiences on needs more cost effectively…”

Edit by SAC

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While measuring success of online advertising continues to evolve, Kellogg isn’t the only company looking for higher returns online.  AdAge announced earlier this year that GM plans to move half of its ad spending online and a recent report by eMarketer notes that online advertising’s share of total media will double from 2006 to 2011, reaching $42 billion by 2011.

Chart Source:
http://www.marketingcharts.com/television/online-ad-spending-to-reach-42b-by-2011-budget-shift-to-accelerate-2292/emarketer-us-online-advertising-spending-2006-2011jpg/

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Full article:
http://online.wsj.com/article/SB122057760688302147.html?mod=2_1567_topbox

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