Archive for November 14th, 2008

The "Barack Effect" on the stock market … and a remedy

November 14, 2008

Reminder: I made my election predictions on November 3, 2008. OK, McCain didn’t eek out a win. But, I also predicted:

“If Obama wins, and the Dems fail to reach a 60 in the Senate, the Dow will close Wednesday below 9,000 — will hit 7,500 before the end of the year — will fight back to around 10,000 — and will hover around 10,000 for a long, long time.”

I didn’t foresee the election day rally, so the steep day-after drop didn’t quite push the market below 9,000.  But, in the week since, it has gone down 14%.

Note: My prediction stands that if the Dems win Georgia, Alaska, and Minnesota to get to 60 Senate seats, the market will drop 1,000 points faster than you can click your fingers.

Keep reading …

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Excerpted from WSJ, “A Barack Market”, November 13, 2008 

The voters may be full of hope about the looming Obama Presidency, but so far investors aren’t. No President-elect in the postwar era has been greeted with a more audible hiss from Wall Street. The Dow has lost 1,342 points, or about 14%, since the election

Much of this is due to hedge fund deleveraging, as well as dreadful corporate earnings reports and pessimism that the recession will be deeper than many had hoped. But there’s little doubt that uncertainty, and some fear, over Barack Obama’s economic agenda is also contributing to the downdraft.

The substance of what Mr. Obama has promised for the economy is bearish for stocks. The threat of higher tax rates, especially on capital gains and dividends, now may be getting priced into the market. Add that to investor doubts about Democratic policies on unions, health care and trade — and no wonder stocks are falling. Lower stock prices in turn reduce household net worth, thus slamming consumer confidence and contributing to what appears to be a consumer spending strike.

If Mr. Obama wants to reassure markets, he could announce that he won’t be raising taxes for the foreseeable future. This no-tax-hike declaration is a “stimulus” that would cost the U.S. Treasury nothing.

In the current market, there won’t be many capital gains and few companies will have surplus earnings to pay out in dividends. A higher tax rate on zero gains yields zero revenue, so what’s the point of raising rates?

What markets want to see from Mr. Obama is a sense that the seriousness of this downturn is causing him to rethink the worst of his antigrowth policies.

Full editorial:
http://online.wsj.com/article/SB122653625916922633.html

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Ken’s Take:

The editorial  advises the President-elect to reassure markets by announcing that he won’t be raising taxes for the foreseeable future.

I suggest a bolder stroke with more upside potential: reduce the capital gains rate to ZERO  for stocks bought between, say,  November 15, 2008 and December 31, 2010 that are held at least 12 months or until January 1, 2010 — whichever is longer.

This move would radically tilt the risk-return balance by eliminating the looming capital gains rate risk, and by increasing the after-tax rates of return for investors who step-up now when we need them. It would do more than reassure the markets.  It would pull cash in from the sidelines. Perhaps, a lot of cash.

And maybe, if the impact is grand enough, the program would be extended beyond 2010.  Imagine that.

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Mortgages: the fine print … that our crack Congressmen didn’t read

November 14, 2008

Excerpted from Wash. Post, “Foreclosure Relief Is Getting Lost In Fine Print of Loans”, November 13, 2008

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More than a year into the foreclosure crisis, whether a distressed homeowner is eligible for a more affordable mortgage can often come down to the fine print.

That fine print in contracts that govern mortgages bundled into investment pools dominated a House Financial Services Committee hearing yesterday as lawmakers questioned lenders.

Millions of loans are held in these pools, called securitizations. They are governed by contracts that dictate what changes can be made to the loans. Lawmakers and industry officials debated yesterday the degree to which those agreements are making it difficult to modify a homeowner’s loan and thus hampering foreclosure prevention efforts.

The rules vary depending on the investment group. Some “may prevent [loan servicers] from doing modifications [to loans].  Under some contracts loan modifications are expressly disallowed.

Lenders have had the most success modifying mortgages they own but run into trouble when they administer the loans held in pools for others, known as servicing. Securitized mortgages are the great majority of those in foreclosure or threatened foreclosure. 

“Macroeconomic forces bearing down on an already troubled housing market are simply too strong for private sector loan modification initiatives alone to counteract the nationwide increase in mortgage defaults and foreclosures.”

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HUD’s loan modification program — Hope for Homeowners — was expected to help 400,000 borrowers get new loans. But lenders have balked at a requirement to lower the principal owed on the loan to qualify for a refinancing deal under the program.

So far the program has helped only 42 homeowners, and HUD now expects only 20,000 applications over the next year.

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Ken’s Take: Didn’t anybody in the Congress realize this before voting to approve the $700 billion bailout?  Most folks perform more due diligence when they buy a car.

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Full article:
http://www.washingtonpost.com/wp-dyn/content/article/2008/11/12/AR2008111202845.html

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Pepsi's New Logo – The Real Cost

November 14, 2008

Excerpted from Ad Age “What Went Into the Updated Pepsi Logo ” by Natalie Zmuda, October 27, 2008

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How long does it take to remake an icon? Try five months.
That’s the amount of time Pepsi took to revamp its famous logo…Pepsi would not discuss what it’s paying for the revamp, but experts estimate the cost for a top firm to work five months at north of $1 million. But that’s just the beginning.
The real cost, said an expert, is in removing the old logo everywhere it appears and putting new material up. For Coke or Pepsi, when you add up all the trucks, vending machines, stadium signage, point-of-sale materials and more around the world, it could easily tally several hundred million dollars, the expert said.

The new logo is a white band in the middle of Pepsi’s circle that loosely forms a series of smiles: A smile will characterize brand Pepsi, while a grin is used for Diet Pepsi and a laugh is used for Pepsi Max. The new logo is Pepsi’s 11th…Five logos have been introduced in the past 21 years, with the last update in 2002…

Consumers won’t see a new campaign for a while…the launch isn’t expected until 2009… 

 

So far, branding experts are in both camps. “It’s tilting the brand presentation from a classic expression of uniqueness and quality into something more humorous, almost flippant,” said Tony Spaeth, an identity consultant. “…it is less durable, less permanent and classic. It comes across as more of a campaign idea than an enduring brand expression.”

“This seems to be a really good solution. It feels like the same Pepsi we know and love, but it’s more adventurous, more youthful, with a bit more personality to it,” said Chris Campbell, executive creative director at Interbrand. “In theory, what they’re doing sounds like a really clever solution to link together a family of brands.”

 Edit by SAC 

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Full article:
http://adage.com/article?article_id=132016

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