Excerpted from BusinessWeek, “Serious Threats to Sirius Radio”, by Olga Kharif, March 30, 2009
* * * * *
Since its inception, satellite radio bragged that unique content represented a key competitive weapon in the crowded digital media market. Just last year, former rivals Sirius and XM spent a combined $446.6 million on programming and content alone. But as Web radio and mobile radio applications flourish, they are beginning to erode the value of Sirius’s pricey content deals.
Companies like the Web radio service Pandora, Foneshow, Stitcher, and Slacker—as well as traditional content providers—are broadcasting portable and mobile content that is cheaper or even free. Moreover, these upstarts can often replicate Sirius programming. One example: On Mar. 30, MLB will release an iPhone mobile application that will stream games live from all 30 teams—which is what Sirius customers get now—and offer video clips and live score updates for $10 for the entire season.
* * * * *
For Sirius XM, this competition over price and content comes at the worst possible time. The company is looking to monetize its content through mobile phones to complement its traditional outlets. Auto sales, which have fueled Sirius’s subscriber growth for several years, have slowed to a crawl. Ditto for retail store sales now that electronics retailer Circuit City is gone. Even worse, many consumers have slammed their wallets shut amid the recession.
Now, new rivals are making Sirius look overpriced and stodgy. To find growth, New York-based Sirius must change from a satellite radio company into one that offers pure content through new distribution channels, such as mobile.
* * * * *
In its latest quarter, Sirius added a net 82,945 subscribers—down from 1.1 million in the same quarter of 2007. Growth could pick up if the radio service were to be bundled with Liberty Media-owned DirecTV. The two satellite companies could also cross-market to each other’s subscribers. Liberty, which has a 40% stake that is convertible to Sirius XM shares, is also working with the company on a business plan aimed at cutting costs, such as Sirius’s talent fees.
Still, it’s hard to fathom Stern taking a huge pay cut when his Sirius XM contract expires at the end of 2010. He has said he may retire then, but he also may shop around for a better offer if Sirius decides not to pay. Stern contributed roughly 2 million of Sirius XM’s 19 million subscribers. While a near-10% customer base is worth plenty, Sirius may well decide it is not worth $100 million annually.
* * * * *
The New Competition:
Some of Sirius’ 69 music channels have already been replicated online. As much as 40% of Slacker’s 1 million monthly listeners come from mobiles. The service is free for those willing to listen to 30 seconds to two minutes of advertising per hour. For $3.99 a month, Slacker has no ads and allows song skipping.
iPhone users can now listen to talk shows through a service called Stitcher, which grabs RSS feeds from online podcasts and allows users to “stitch” together custom radio channels of popular news and talk shows. Stitcher users listen to 5 million minutes of radio a month, up from 1 million last August, and is on track to reach 1 million users by the end of 2009.
Foneshow lets any phone with text messaging capabilities to catch custom talk radio programming. Whenever a new show segment becomes available, your phone receives a short text message with a link. You hit “Send,” and your phone starts streaming audio, which you can pause, skip or forward to a friend.
This summer, Myine Electronics, begun by two former satellite radio hardware engineers, will launch a device called Abbee. The $250 gadget scans FM stations and records songs onto an internal hard drive while erasing all commercials. The gadget has a cable for use in a car, the domain of satellite radio.
Edit by DAF
* * * * *
Full article:
http://www.businessweek.com/print/technology/content/mar2009/tc20090327_877363.htm
* * * * *
Want more from the Homa Files?
Click link => The Homa Files Blog
* * * * *
SHARE THIS POST WITH FRIENDS & FAMILY