Archive for April 9th, 2009

It’s simple arithmetic … your taxes going up

April 9, 2009

Excerpted from WSJ, “Obama Plans Sound Fiscally Responsible But Don’t Add Up”, April 9, 2009

For years, the American people have been told they could have it all: costly wars, expansion of Medicare to cover drugs, health insurance for those without, more money for schools — and tax cuts for practically everybody. They deserve to be told that they can’t have it all in the future.

In the 1930s and the 1960s, the government began popular programs to support the sick and the elderly. The cost of treating the sick is rising, and the number of old people climbing. Since 1970, the government has paid for that by cutting defense spending.  But going forward, defense spending will not fall as much as it has, even if the Iraq war ends and the Pentagon is forced to be more efficient.  

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Pres. Obama envisions a federal government that taxes the American economy somewhat more than the historical average and spends significantly more. The president’s own projections show a deficit equal to 3% of gross domestic product well into the next decade, and that assumes all goes well.

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The bottom line:  either taxes as a share of GDP rise or spending on those popular benefit programs (or everything else) is throttled back.

It’s simple arithmetic.

Full article:
http://online.wsj.com/article/SB123921904349802157.html?mod=djemalert

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Nothing Fishy About It … McD’s New Ad is a Hit

April 9, 2009

Excerpted from AdAge, “Behind McD’s Weird Filet-O-Fish Ad” By Eleftheria Parpis, March 11, 2009

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Chris Edwards, evp and group creative director at Arnold, tells a good fish story about scouting locations last year for a garage in which to film a McDonald’s Filet-O-Fish commercial.

The agency team knew going in that the spot would center around a novelty singing fish mounted on a wall. When they found just such a fish proudly displayed at one of the houses they were considering, they knew they’d found the perfect location.

“They had one of the singing fish hanging on their wall … I knew we had picked the right place.”

Today, the McDonald’s spot in question — in which the catch of days’ past sings a techno-driven “Gimme back that Filet-O-Fish!” ditty to a nearby guy chowing on said sandwich — is a legitimate viral sensation. It has garnered more than 300,000 YouTube hits in little more than two weeks.

The team … also seems to have picked the right tune, a catchy, if absurd, song that has led to DJs remixing the track and fans using it as a ring tone.

“It’s definitely the casting and the music,” said Edwards of the buzz the ad has received, including consumer-generated spots posted on YouTube featuring people singing the song while ordering …

The concept for the spot, explains Edwards, came out of the challenge of producing a commercial that could be used in both English and in Spanish. “It was tricky because you can’t rely on dialogue,” he says, and a singing fish would allow for any idiosyncrasies that can occur in dubbing …

Mark Carlson, senior creative director at McDonald’s, said the company traditionally advertises its Filet-O-Fish during the season of Lent with offbeat humor. Of the spot, he said: “We decided it was harmless and that it fits into the personality of the product. We took a risk.”

Carlson said it’s too soon to say whether that risk will pay off, but noted the company usually sees at least a 24% rise in sales of the sandwich during the yearly push …  “There seems to be a lot of viral interest beyond the traditional spot … Because it’s a little different, it stops you in your tracks. It is one of those songs that really sticks in your head — for better or worse.”

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Full Article:
http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3i71419f4d58d0cd4c43fe847f012e10b3?imw=Y

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Hate Overdraft Fees? You’re Not Alone …

April 9, 2009

Excerpted from WSJ, “Consumers Vent on Overdraft Fees” By Kelly Evans, Mar 26, 2009

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In recent years, overdraft fees made billions of dollars for banks, but only worsened the hangover for a debt-addicted nation. Now, amid an overhaul of financial institutions and their services, consumers are seizing their moment to cry foul.

The Federal Reserve ends a public comment period this month to determine whether banks’ current handling of overdraft fees needs to be changed. In the process, its Web site has become a sounding board for Americans’ frustration with all things banking, from billion-dollar bailouts to the average $27 fine for overdrawing on an account

Overdraft fees usually work like this: A customer makes a purchase … but doesn’t realize his account doesn’t have enough for the transaction. Rather than decline his card or alert him, the bank allows the transaction to proceed, so [the consumer] isn’t aware that his account is negative — or that he has incurred a $35 overdraft fee — until he checks his balance online …

Most banks and credit unions automatically sign customers up for what they call overdraft “protection,” that allows — rather than blocks — purchases and ATM withdrawals that overdraw their bank accounts. For this service, the institutions charge customers fees ranging from $10 to $38 per overdraft …

Some 86% of banks the FDIC surveyed had overdraft programs in place in 2006, and three-quarters automatically enrolled customers in such programs. The survey also found overdraft fees were most common among young adults, ages 18 to 25, and low-income accounts. A separate analysis … shows banks and credit unions earned $36.7 billion in consumer overdraft revenue last year, about three-quarters of their total service charge income

People … say this isn’t fair. They want the option either to opt out of the service altogether or to be told when they’re about to make a purchase that will overdraw their accounts and incur a fee … others also object that when several purchases happen simultaneously, banks process the largest ones first, so that each subsequent smaller charge incurs a fee.

The Fed is considering a number of different approaches, ranging from no change in current practices to requiring banks to give notification on every purchase that would result in an overdraft, but many institutions say the latter isn’t realistic … others say the only real option is to allow customers to opt entirely in or entirely out of overdraft service. Those who opt out would see their cards declined on those purchases exceeding the amount available in their checking accounts …

[However] it isn’t clear how much ramped-up regulation would benefit consumers, especially if it prompts banks to cover the cost of new regulation and make up for the lost fee income by restricting debit-card usage or imposing fees elsewhere, such as on free checking accounts … “Somewhere or another these costs have to be covered,” said William Cooper, chief executive of TCF Bank … it could mean the end of free checking … “Then everyone will end up paying for it.”

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Full Article:
http://online.wsj.com/article/SB123803178615743761.html?mod=article-outset-box

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