Archive for October 6th, 2009

The housing-foreclosure problem hasn’t gone away …

October 6, 2009

Ken’s Take: Mortgage defaults and housing prices are still a big problem, though they seem to have been pushed to a back burner.

In his WSJ essay, Economist Martin Feldstein has the diagnosis right, but the prescription wrong …

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Some Facts

  • More than three million homes are now in serious default (nonpayment for 90 days or more) or foreclosure, nearly double the number a year ago.
  • Sales of properties in foreclosure or serious default made up one third of all home sales in May and June.
  • So far only about 200,000 mortgages have been modified this way, far fewer than the administration’s goal of modifying three million mortgages.
  • Nearly half of all modified mortgages go into default within six months.
  • Today one-third of all homes with mortgages have mortgage debt that exceeds the value of the home. Among these homeowners, half of the loan-to-value ratios exceed 130%.

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Feldstein’s Remedy

Borrowers should get relief now, and the banks should get a guarantee down the road.

An epidemic of mortgage defaults and foreclosures is threatening the economic recovery. The problem is serious and getting worse.

There are two separate but mutually reinforcing reasons for the surge in defaults and foreclosures: the reduced affordability of mortgage payments and the high loan-to-value ratios of many houses.

The United States, unlike almost every other country, mortgages are effectively no-recourse loans. If a homeowner defaults, the creditor can take the house but is unable to take other assets or income to make good on the remaining unpaid mortgage balance. No-recourse mortgages increase foreclosures, resulting in more properties being thrown on the market, and lead to an excess decline in house prices.

The risk remains of a continuing downward spiral of house prices.

The administration should work with creditors and homeowners to reduce the principal on mortgages that are at risk of default.

Here’s how such a plan might work in a way that homeowners and creditors could both welcome, that is fair to taxpayers, and that would help the economy:

Any homeowner with a loan-to-value ratio over 120% could apply for a reduction in his mortgage balance. The government and the creditor would then share equally in the cost of writing the loan balance down to 120% of the value of the home. But the homeowner who opts for this write-down would be obliged to convert the remaining mortgage to a loan with full recourse that could not be discharged in bankruptcy. The bank gets a more legally secure loan

Slowing the downward spiral of house prices will protect the solvency of the banks and the net worth of households. The failure to do that could mean a deeper and longer recession that imposes much higher costs to the government.

http://online.wsj.com/article/SB10001424052970204908604574330883957532854.html?mod=djemEditorialPage

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Ken’s Rx: Create a more robust rental market of single family homes by providing tax incentives to investor-landlords – e.g. no cap gains taxes, accelerated depreciation, application of cap losses to offset earned income.  That would bolster prices – albeit, artificially – and provide affordable housing  — albeit, sans ownership.  I’ll detail the plan in a subsequent post.

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MBA Trends … women and NFPs on the rise.

October 6, 2009

Business Week, B-School: The View at the Gate, Sept. 14, 2009

From the annual applicant survey by QS World MBA Tour, a London-based group that holds MBA fairs globally:

Women now make up 46% of worldwide MBA candidates, more than ever before.

U.S. programs still rank first in popularity,

But “partly because of the U.S. visa situation, more foreign students have shifted to looking at countries in Europe and Asia for schooling.”

Candidates’ stated preference is for a one-year MBA (44%) over a two-year program (43%), a first in the survey’s 11-year history.

There has been a doubling of applicants from the nonprofit sector — to 6% from 3% in 2008.

The percentage of those naming nonprofit work as a career goal: 6.4% vs. 3.8% last year.

Starting a business is the No. 1 post-MBA career goal.

At #2, financial services, almost as popular as it was last year. “The sector is traditionally the big absorber of MBAs,” he says. “And the salary and bonuses are still so high that it’s alluring, despite fact that there are fewer jobs.”

Full article:
http://www.businessweek.com/magazine/content/09_37/c4146btw881806_page_2.htm

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The housing glut … peaking, but still high — very high.

October 6, 2009

There are still a record number of houses on the market — 9.4 months’ worth of existing homes for sale, according to NAR data.

The backlog is usually under six months.

And, based on current and projected delinquencies, nearly seven million housing units will eventually enter foreclosure … that could add 1.35 years’ worth of inventory to the market.

[housing supply]

Source: WSJ: Housing Recovery Obstacle: So Many Houses, Sept 24, 2009http://online.wsj.com/article/SB125374552378835617.html#mod=WSJ_hpp_MIDDLENexttoWhatsNewsTop

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MillerCoors heading into fantasyland … fantasy football, that is.

October 6, 2009

TakeAway: Beer brands want to be top-of-mind when fantasy football managers are pretending to be savvy general managers

MillerCoors has implemented an online platform that will contain a Coors Light interface while the faux manager is on his team page.

And, MillerCoors wants to be involved with all the touch points of a fantasy sports manager, and is now targeting sports blogs.

Well, at least their product will get your mind off the fact that you passed up on Drew Brees. Or it could help you cope with the fact that you aren’t a real GM.

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Excerpted from AdAge, “Coors Light Runs Fantasy Football Advertising Blitz” By Jeremy Mullman, September 14, 2009

Coors Light is betting big on fantasy football.

MillerCoors’ flagship brand, which is the official beer sponsor of the National Football League, is rolling out a raft of new deals in and around fantasy-sports sites for the coming season.

Coors Light had previously had a presence in the sport via NFL.com, but this year it has added a series of new platforms, including deals with WaterCooler, Yardbarker and the Fantasy Sports Ventures network.

The reasons for the marketer’s enthusiasm for the category are twofold: (1) It is convinced that the brand’s core drinkers play the game in droves, and (2) the amount of user data those sites collect gives the brewer a far-greater degree of certainty that it’s ads are being seen by legal-age drinkers, so it won’t have to deal with the sort of backlash that has hounded past online ventures by brewers, such as Anheuser-Busch’s Bud.TV.

How safe? Consider that WaterCooler’s FanSection — a fantasy-football platform that’s integrated into Facebook — is able to use the social network’s user data to determine if players are 21 or older. If they are, they get a version of the game that’s literally coated in Coors, even down to the branded trash-talking modules that accompany game results that are displayed in players’ Facebook news feeds (and, as such, are viewable by all of their friends).

Edit by JMZ

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Full Article
http://adage.com/article?article_id=139005

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