Archive for July 23rd, 2010

The thrill is gone … or at least going.

July 23, 2010

From the just released CNN poll …

Headline: Obama’s approval drops to 47% (from 51%)

I was most intrigued by the the following question:

How do you personally feel about the fact that Barack Obama is president?

If you had to choose one of the following descriptions, would you say you feel thrilled, happy, don’t care, unhappy or depressed?

* * * * *

Among all Americans, more are depressed that Obama is President than are thrilled – 14% (up from 4%) to 13% (down from 28%)

click table to enlarge

image

* * * * *

Among whites, more half are unhappy or depressed that Obama is President  …

click table to enlarge

image

* * * * *

Among blacks, 39% are thrilled … down from 61% on Inauguration Day.

Note: Still, over 90% of Blacks approve of the job Pres. Obama is doing … but, given the decline in those thrilled, the intensity of the approval is diminishing.

click table to enlarge

image

http://i2.cdn.turner.com/cnn/2010/images/07/22/rel10a9b.pdf

Posted in Obama Administration, Polls & Surveys | Leave a Comment »

The thrill is gone … or at least going.

July 23, 2010

From the just released CNN poll …

Headline: Obama’s approval drops to 47% (from 51%)

I was most intrigued by the the following question:

How do you personally feel about the fact that Barack Obama is president?

If you had to choose one of the following descriptions, would you say you feel thrilled, happy, don’t care, unhappy or depressed?

* * * * *

Among all Americans, more are depressed that Obama is President than are thrilled – 14% (up from 4%) to 13% (down from 28%)

click table to enlarge

image

* * * * *

Among whites, more half are unhappy or depressed that Obama is President  …

click table to enlarge

image

* * * * *

Among blacks, 39% are thrilled … down from 61% on Inauguration Day.

Note: Still, over 90% of Blacks approve of the job Pres. Obama is doing … but, given the decline in those thrilled, the intensity of the approval is diminishing.

click table to enlarge

image

http://i2.cdn.turner.com/cnn/2010/images/07/22/rel10a9b.pdf

Posted in Obama Administration, Polls & Surveys | Leave a Comment »

Hummer: Taking the high road … huh ?

July 23, 2010

Excerpted from Canadian Business: MY HUMMER, RIGHT OR WRONG, 10/13/2009

Hummer buyers don’t hate the planet-they just love their country more

Depending on where you are sitting – or more accurately what you are sitting in – the Hummer super-SUV is either

  • a shining symbol of American consumerism gone mad, or
  • a 21st-century emblem of American frontier heritage and individualism.

It’s easy to understand the first view.

The Hummer is a hulking, slab-sided truck built by the same company that makes the Humvee military vehicles; Hummers need a gallon of gas to rumble 10 miles.

The case for the latter, according to a study in the Journal of Consumer Research, is a little more complex.

Basically, Hummer owners are aware of the criticism aimed at the vehicle but drive them anyway-not despite the critics, but to spite them.

“For Hummer owners, it is possible to claim the moral high ground.”

Hummer attitudes go beyond defending the rights of other Americans to choose, to a form of patriotism.

“They think they are particularly American by consuming this vehicle.”

Posted in Ivory Tower to Real World, JCR, Mktg - Consumer Behavior | Leave a Comment »