Archive for August 1st, 2010

Back to the Future: BP distributors consider “retro-branding”

August 1, 2010

BP  bought Amoco in 1998 and many current BP distributors used to be Amoco distributors.

Those distributors began a campaign soon after the spill started, emphasizing that BP fuel stations are locally owned and operated.

Now, some BP gas station owners in the United States want to drop the BP name and return to the Amoco brand to recover business hit by public anger over the Gulf of Mexico oil spill disaster.

Note: there’s a major complication: the Amoco brand name is owned by BP, not by the distributors.

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Source: Reuters, US BP distributors consider reverting to Amoco brand, Aug 1, 2010 
http://www.alertnet.org/thenews/newsdesk/N01235110.htm