Archive for February 11th, 2011

For Sale: one heavily used rubber stamp …

February 11, 2011

Yesterday, Sen. Jim Webb of Virginia announced that he won’t run for re-election.

Nuts.

I was relishing the chance to vote against him (again).

Webb campaigned as an independent kinda guy.

But, he seemed to toss his independence out the window during his short drive from Virginia to DC.

He dependably cast lemming-like party line votes on Obama’s Stimulus, ObamaCare, Omnibus Spending, and on and on.

He said that he “swallowed the bitter pill in the end and  voted for the final healthcare package.”

Bottom line: he voted yes, yes, yes, yes ….

One TV pundit said that Webb was calling it quits because of the enormous strains of being a Senator – what with long hours, evening and weekend votes, etc.

Gimme a break.

How much strain is there when you’re simply voting “Aye” to everything Obama-Reid-Pelosi serve up.

In fact, if Senators – from either side – are simply voting their party lines, why do they need offices, staffs, etc.

Can’t they just stay home and mail in their votes.

Would save a bunch of money …

Posted in Politics | Leave a Comment »

Whatever happened to majority rule?

February 11, 2011

Excluding one poll from the bastions of impartiality: the NY Times and CBS – all major polls are now reporting that a plurality of Americans want ObamaCare repealed … and about 1/2 of the polls report a majority of citizens want it repealed.

Doesn’t faze our Dem senators, though, who voted as a lemming-bloc against an amendment to repeal the law.

Who cares what the majority of citizens want …

image

http://www.realclearpolitics.com/epolls/other/repeal_of_health_care_law_favoroppose-1947.html

Posted in Health Care / Medical Insurance, ObamaCare, Polls & Surveys | 1 Comment »

This season’s latest trend: revamping your logo

February 11, 2011

TakeAway: Changing up your brand’s logo seems to be this seasons latest fad. 

But just because everybody’s doing it doesn’t mean you should, and especially not if you are removing the most iconic parts of your logo. 

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Excerpted from Brandchannel, “NBCUniversal new logo might be ‘the Gap logo’ of 2011” by Abe Sauer, January 27, 2011

Look, we know the economy is bad and times are tough and the future is unknown. And we know that a brand looks at its logo …and wonders if it’s doing everything it can, if it maybe isn’t doing enough. …

But seriously, would brands all stop destroying the most recognizable elements of themselves.

…And now we come to NBC Universal. Is it a passive aggressive move … to pluck the iconic peacock from the new corporate logo?

Or is America’s biggest cable operator’s belief t that it needs to downplay the NBC part of NBCUniversal — name? It surely understands the NBC peacock is one of the most identifiable logos in America, if not the world, right?

We appreciate that it’s Comcast acquiring NBC Universal, …And it’s a new owner’s house and they can gussy up the joint as they see fit.

But Comcast — and Burke — are cable operators not known for their branding, naming (Xfinity?) or design savvy. NBCU, on the other hand, is home to some of the smartest branders on the planet, particularly on the cable networks’ side. Which would you rather do the redecorating in your house?

Also, what’s with running it all together into one word? Just try to pronounce how it looks. Do it, try. “NBCUniversal.”

This rebranding … celebrates the rich and dynamic content, a meeting of brands — so why would Comcast want new toy to be so…. blah? no vibrancy? no color? so… undistinguishable?

 

 

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Posted in Mktg - Brandmarks & Logos, Mktg - Brands | Leave a Comment »