Archive for March 10th, 2011

About those oversized government pensions …. what about Congressmen?

March 10, 2011

The flap over government employees’ pensions resurrected an old question of mine: I’ve always wondered what retired members of the Congress and Senate got to live on when they retired.  Here’s the scoop ..:

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Members of Congress are eligible for a pension at age 62 if they have completed at least five years of service.

Members are eligible for a pension at age 50 if they have completed 20 years of service, or at any age after completing 25 years of service.

The amount of the pension depends on years of service, an accrual rate (2.5%), and the average of the highest three years of salary.

For example, after 30 years of Congressional service and a high-3 average salary of $161,800, the initial annual Civil Service Retirement System (CSRS) pension for a Member who retired in December 2006 at the end of the 109th Congress would be: 
                $161,800 x 30 x .025 = $121,350

  • Note: It’s unclear whether the qualifier is Congressional service or civilian government service … both terms are used.
  • Note: Base pay for Representatives and Senators was $165,200 in 2006.

Federal law limits the maximum CSRS pension that may be paid at the start of retirement to 80% of the Member’s final annual salary

As of October 1, 2006, 413 retired Members of Congress were receiving federal pensions based fully or in part on their congressional service. Of this number, 290  had retired under CSRS and were receiving an average annual pension of $60,972.

In 1983, Congress passed a law (P.L. 98-21) that required all federal employees first hired after 1983 to participate in Social Security.

The law also required all members of Congress to participate in Social Security as of January 1, 1984, regardless of when they first entered Congress.

Because the CSRS was not designed to coordinate with Social Security, Congress directed the development of a new retirement plan for federal employees, called the Federal Employees Retirement System (FERS), which does coordinate a federal pension with Social Security.

A total of 123 Members had retired with service under both CSRS and FERS or with service under FERS only. Their average annual pension was $35,952 in 2006.

Since, on average, SS benefits are typically around $24,000 annually,  the total is bumped to about $60,000.

Bottom line: a typical member of Congress get a pension of about $60,000

According to the National Taxpayers Union, the Congressional pension program is about two-to-three times more generous than the average corporate executive pension plan, .

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Source:
http://www.senate.gov/reference/common/faq/retirement_for_members.shtml

Full report:
http://www.senate.gov/reference/common/faq/retirement_for_members.shtml

A Subway stop on every corner …

March 10, 2011

The marketing principle: Ubiquitous distribution.  Coke wants to always be within arm’s reach of every person. That’s ubiquity.

Now, Subway wants to be in every nook & cranny – anywhere somebody might yearn for a sandwich.

Punch line:  It’s official: the Subway sandwich chain has surpassed McDonald’s Corp. as the world’s largest restaurant chain, in terms of units.

At the end of last year, Subway had 33,749 restaurants worldwide, compared to McDonald’s 32,737.

Subway just opened its 1,000th location in Asia, including its first in Vietnam.

There are almost 8,000 Subways in unusual locations. “The non-traditional is becoming traditional.”

Subway has achieved its rapid growth, in part, by opening outlets in non-traditional locations such as an automobile showroom in California, an appliance store in Brazil, a ferry terminal in Seattle, a riverboat in Germany, a zoo in Taiwan, a Goodwill store in South Carolina, a high school in Detroit and a church in Buffalo, New York.

“We’re continually looking at just about any opportunity for someone to buy a sandwich, wherever that might be. The closer we can get to the customer, the better.”

McDonald’s is still the leader when it comes to sales. The burger chain reported $24 billion in revenue last year.

Excerpted from WSJ,  Subway Runs Past McDonald’s Chain , March 8, 2011

Battle of the titans: Miracle Whip calls out mayo…

March 10, 2011

TakeAway: Kraft kicked off a new, potentially risky campaign for its sandwich spread brand that embraces both Miracle Whip “lovers” and “haters.” 

The campaign comes at an interesting time for Miracle Whip.

Consumers are still packing lunches after last year’s recession, and sales of sandwich spreads and other “brown bag” ingredients are still holding up in a relatively weak economy.

At the same time, mayo and sandwich dressings have also gotten competition from healthier alternatives such as avocados and hummus, which can also be used as substitutes.

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Excerpted from Forbes, “Kraft Shows “Polarizing” Side of Miracle Whip In New Campaign” By Elaine Wong, February 22, 2011

Miracle Whip, which comes in varieties like Light and Free, is targeted towards low-fat consumers and doesn’t think of itself as a mayonnaise. New ads ask bluntly, “We’re not for everyone. Are you Miracle Whip?”  And the lineup of celebrity spokespeople is just as polarizing.

Miracle Whip’s latest campaign is indeed provocative (after all, reaching out to the “haters” of a brand does carry risks), but Kraft sees it as a logical progression from two previous efforts the brand previously ran. One was a campaign that spun mayo, er, sandwich spread advertising on its head with spots that showed punk/rock consumers championing the brand. That effort, which carried the slogan, “We are Miracle Whip and we will not tone it down,” was meant to get younger consumers to take a second look at the brand.

The insight stemmed from the observation that “Miracle Whip has a unique flavor that tends to inspire a polarizing reaction in consumers. So, rather than deny this truth, we’re embracing it and owning up to the fact that we’re not for everyone,” said Miracle Whip’s senior brand manager.

In some households, the debate even went as far as the point where parents had to decide whether to raise the kids as Miracle Whip or mayo consumers, a phenomenon Kraft referred to as the “dual condiment household.”

 

Brand lovers may certainly help reinforce Miracle Whip’s positive attributes, but “negative” comments affirming the brand’s “poor” side can also easily get out of hand

Edit by AMW

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