Archive for March 31st, 2011

70% of Americans support Libyan kinetic military action … oh, really?

March 31, 2011

I’ve heard that spin quite a few times in the past week.

70 percent!

Think about it …

Do you think that 70% of the country knows whether Libya is a city, or a state, or a country, or a continent, or a planet?

I’ll take the under on that bet.

Do you think that 70% of the country knows where Libya is and how you spell it?

I’ll take the under on that one, too.

Do you think 70% of the country has the slightest idea what a kinetic military action is – and why we’re doing one in Libya?

Put me down for under on that one.

Yet, 70% are supporting the bombardment campaign.

70 per cent. 

Oh, really?

Posted in Polls & Surveys | Leave a Comment »

Facebook; “Pssst, I hear you’re yearning for a pizza …”

March 31, 2011

TakeAway: When you thought Facebook couldn’t get any more stalkerish, it has just rolled out real time ads relating to status updates, posts etc.

In the mood to eat some cupcakes? Immediately cupcake ads should populate the side bar of your Facebook page. 

With real time ad response, Facebook hopes to put advertisers between consumers’ current thoughts and desires and the next step of fulfilling it.

* * * * *

Excerpted from AdAge, “Facebook Test Mines Real-Time Conversations for Ad Targeting” by Irina Slutsky, March 23, 2011

….Facebook started to mine real-time conversations to target ads.

For example: Users who update their status with “Mmm, I could go for some pizza tonight,” could get an ad or a coupon from Domino’s, Papa John’s or Pizza Hut.

A user may not have liked any soccer pages or indicated that soccer is an interest, but by sharing his trip to the pub for the World Cup, that user is now part of the Adidas target audience

With real-time delivery, the mere mention of having a baby, running a marathon, buying a power drill or wearing high-heeled shoes is transformed into an opportunity to serve immediate ads, expanding the target audience exponentially beyond usual targeting methods such as stated preferences through “likes” or user profiles.

The moment between a potential customer expressing a desire and deciding on how to fulfill that desire is an advertiser sweet spot, and the real-time ad model puts advertisers in front of a user at that very delicate, decisive moment.

“The long-held promise of local is to deliver timely, relevant and measurable ads which drive actions such as commerce, so if Facebook is moving in this direction, it’s brilliant.”

This real-time test could make a huge difference in how Facebook ads perform, as well as how they are perceived by users. …some analytics firms claim that the Facebook display ad click-through rate is abysmally low — 0.051% in 2010, or about half the industry average…

Edit by HH

Posted in Internet - Soc Networking | Leave a Comment »