Archive for April 4th, 2011

Whatever happened to Obama’s vow of a line-by-line budget review?

April 4, 2011

As Sen. Schumer and the other caucus-instructed Dems rant about $60 billion in gov’t spending cuts being “extreme” – “likely to kill over 70,00 children” — don’t you wonder what ever happened to Obama’s pledge to go through the budget line by line to eliminate wasteful spending?

To refresh memories, here is an excerpt from news reports dated November 2008:

President-elect Barack Obama vowed today to get rid of federal programs that no longer make sense and run others in a more frugal way to make Washington work in tough economic times.

Obama said that to make the needed investments to create jobs, “we also have to shed the spending we don’t need.”

“In these challenging times, when we are facing both rising deficits and a sinking economy, budget reform is not an option. It is an imperative,” Obama said. “We cannot sustain a system that bleeds billions of taxpayer dollars on programs that have outlived their usefulness, or exist solely because of the power of a politicians, lobbyists, or interest groups. We simply cannot afford it. This isn’t about big government or small government. It’s about building a smarter government that focuses on what works. That is why I will ask my new team to think anew and act anew to meet our new challenges…. We will go through our federal budget – page by page, line by line – eliminating those programs we don’t need, and insisting that those we do operate in a sensible cost-effective way.”

Spending restraint is even more important with the federal deficit expected to top $1 trillion in 2009 — more than double the previous record. And that’s before an economic stimulus package that could cost upwards of $500 billion over two years.

Obama vows line-by-line budget review, November 25, 2008

I figure there are over 50,000 lines (and over 6,000 earmarks) for the President to review.

And, the GAO recently reported that they spotted over $200 billion in gov’t agency duplications and redundancies – sometimes, more than 50 departments doing exactly the same job … and often doing it ineffectively.

Think President Obama has his reading glasses on and a sharp pencil in his hand?

I’m betting no …

Pepsi (and everybody else) goes retro …

April 4, 2011

TakeAway: Many brands are finding that the best way to come up with a new product is to make a retro version of the old product.

Pepsi, Heinz, Hostess have all incorporated “throwback, retro” design and products into the line up. 

Studies shown that Millennials relate particularly well to retro items as it gives them a feeling of authenticity.

* * * * *

Excerpted from MediaPost, “More Retro Action: Heinz, Hostess Follow Pepsi” by Karlene Lukovitz, March 22, 2011

Everything old is new again in the world of marketing — although these days, “old” can sometimes mean the 1990s.

One week after PepsiCo made retro versions of Pepsi, Mountain Dew and Doritos a permanent part of the brands’ lineups, Heinz Ketchup is readying a collector’s edition glass bottle with a retro label, and Hostess is featuring ’70s brand characters and bringing back Twinkies’ original banana filling recipe.

These developments come a week after PepsiCo announced that it is making sugar-formulated (no high-fructose corn syrup), retro-packaged Throwback versions of Pepsi and Mountain Dew … permanent, year-round parts of the brands’ portfolios.

The retro phenomenon — also being seen in a wide variety of nonfoods categories (think Nike’s Playoff Air Jordan 13 Retro athletic shoe and Disney’s revival of the “Tron” franchise) — is being driven primarily by marketers’ realization of the power of “authenticity” among Millennials, in particular.

Retro is very cool with 20-somethings, because it ties in with their desire for simpler, cleaner, more authentic lives. … they see nostalgia as a way to differentiate themselves.”

“Millennials thrive on interconnectedness, but highly value authenticity, particularly ‘real’ ingredients as opposed to ‘chemical stews.’

At the same time, boomers feel a rose-colored yearning for the days when life was less complex.”

Edit by HH