Archive for November 3rd, 2011

What do b-school profs and Lady Gaga have in common?

November 3, 2011

Earlier this week we posted about the high – and increasing — cost of college.

As a throwaway point, we mentioned that the annual tuition in Georgetown’s MBA program is about $50,000 … $49,638 to be precise.

That caught some attention, so let’s put the number in perspective.

A Gtown MBA student takes 18 module-courses per year … so. the tuition works out to about $2,750 per module-course.

Each module-course is two classes per week for 7 weeks … so, the tuition works out to about $200 for each of the 14 class sessions.

Let’s put that number in perspective.

According to SeatGeek.com, Lady Gaga ticket prices averaged $182.43 on last year’s Monster Ball Tour … about the same as an MBA class session.

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Hmmm.

A couple of hours of Lady Gaga or 75 minutes soaking in some b-school wisdom … bring your wallet and take your pick.

Yipes.

P.S. For the record, I think of that $200 number every time I walk into a classroom. Move over Gaga.

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Sticking it where the sun don’t shine …

November 3, 2011

TakeAway: UK children get too little sunshine and, thus, have a vitamin D deficiency.  Kellogg sees  a market opportunity to boost sales by lacing their cereals with sunshine vitamin D

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Excerpt from AdAge: “Kellogg Sticks Vitamin D Where the Sun Don’t Shine”

In the cloud-filled U.K., children are apparently getting less sunshine than ever before as they spend more time inside.

Kellogg  with plans to fortify Rice Krispies, Coco Pops and other cereals in the U.K. with vitamin D, touting the addition of the “sunshine nutrient” as a way to combat rising incidents of rickets.

The company will boost its entire kids cereal line-up with vitamin D by the end of the year. Kellogg already put vitamin D in Corn Flakes, marking it with a brightly colored label on the top of each box, including a message that vitamin D “Helps to Build Strong Bones.”

“Parents who are worried about the risks of sun exposure are failing to encourage their children to spend time outdoors in the sunlight with a third not getting enough sun exposure to give them sufficient vitamin D.”

UK health experts are calling attention to the nation’s rising vitamin D deficiency problem. “Children are also spending more time inside on the computer, with 29% playing outside less than twice a week.”

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