Archive for December 19th, 2011

Uh-oh: Obama slips among youth and independents …

December 19, 2011

I’ve said before: I have run into folks who voted for Obama in 2008 who say they won’t vote for him in 2012, but haven’t run into anybody who didn’t vote for him in 2008 who say they will in 2012.

Data seems to confirm my random anecdotal evidence …

From the latest Allstate/National Journal Heartland Monitor poll:

Not only is Pres. Obama’s overall approval rating lagging, but he’s lost as much (or even more) ground among groups that favored him in 2008 as among those who resisted him last time.

Overall, Obama has slipped from 52.8 percent of the vote in 2008 to 44 percent approval in the new survey with 49 percent disapproving.

As the chart below shows, Obama has declined not only in the groups that were always dubious of him, but also with several that enthusiastically joined his winning 2008 majority.

The groups that have proven most resistant to this trend are Hispanics (where Obama’s latest approval rating has slipped just three percentage points from his 2008 vote share); seniors (where he’s actually running slightly ahead) and families earning at least $100,000 annually (where he’s also fallen just three percentage points.)

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“Little” brands, few ad dollars … lots of awareness.

December 19, 2011

TakeAway: Small brands overcome limited marketing budgets by growing brand awareness through support of social movements, in-store experiences and work culture.

* * * * *
Excerpt from AdAge: “How Little Brands Land Big Bang for Their Buck”

Brands built with little or no media support were once relatively rare, but they’ve begun to proliferate in recent years.

From Ben & Jerry’s, Honest Tea and Lululemon, they fascinate the many marketers who must shell out millions to get noticed.

One reason is that these success stories are often built on factors that don’t usually fit with big, established brands.

For example, some are built on substantial investments in branded retail stores and the store experience, rather than media.

Others are built on the brand’s affinity with political and social movements that can be tough for big brands to embrace.

And some have been based on big investments in wages, benefits and fun cultures that keep employees happy — not the usual storyline for huge corporations.

The common thread through all these no-cost, low-cost marketing success stories is a good story, one that bears repeating and fares well both in social and PR-fueled traditional media.

Almost by definition, such stories are easier for bootstrap entrepreneurs to come by than, say, 65-year-old detergent brands.

All things considered, It’s still nice to have money ..

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