Archive for April 4th, 2012

USA Today: “More CEOs plan to hire” … more than what?

April 4, 2012

Specifically, the headline said “More CEOs plan to hire as outlook brightens, survey says

The article said:

A growing number of chief executives at large U.S. companies say they are more optimistic about the economy and plan to step up hiring. The brighter view from the boardroom comes after the best three months of job growth in two years.

The Business Roundtable said Wednesday that a survey of its CEO members found that 42% expect to hire over the next six months. That’s up from 35% three months ago.

Wow.  Pretty good, right?

Being a trust & verify guy, I went to the Business Roundtable site to check the nums.

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Sure enough, 42% of the 128 surveyed CEOs said they expect that employment will go up.

And, that is up from the 35% who thought so last quarter.

But, apparently the reporter didn’t notice that 52% of CEOs expected employment to go up last year at this time.

In other words, less than half of CEOs now  think that employment will go up in the next 6 months.

Over half thought it would last year.

Hmmm.

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I spy a billboard … hint: look down.

April 4, 2012

Punch line:  Billboards are no longer larger than life.  Legoland goes against the grain and advertises its ‘Minibreaks’ using the nation’s smallest billboards – incorporating the iconic Lego blocks in its designs.

Excerpted from psfk.com “Tiny Billboards Made Of Blocks Advertise Legoland Vacation

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Advertising agency DLKW Lowe created this great poster campaign for Legoland Windsor, installing tiny Lego billboards around London and inviting passers-by to tweet #legolandminibreaks with a photo if they spotted one of them.

The agency shared a Google Map of their locations to help people find the miniature advertisements.

The nation’s smallest ever billboards promote different aspects of Legoland Minibreaks, including its resort packages, its new hotel, and the fact that kids go free.

Edit by KJM

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