Is way cool … too cool?

Last week, I had an interesting coincidence of events.

First …

I was chatting with an MSB alum who is very active in political circles about the marketing of candidates …. specifically, the impact of advertising.

To paraphrase, he said that relatively few political commercials really break through the clutter and move the needle.

He cited two as commonly regarded success models: Hillary’s “3 a.m. phone call” and McCain’s “Celebrity”.

click to view “3 a.m.”


click to view “Celebrity”


* * * * *

Then …

President Obama slow jammed on the Jimmy Fallon Show.

Next day, American Crossroads (a GOP Super PAC) ran a “Celebrity” ad knock-off called “Too Cool”

click to view “Too Cool”


* * * * *

Raises an interesting question:

1) Cool move by the President to engage young folks who vote based on “cool”,?

2) Or, did Team Obama hand Team Romney a gift.


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