So much for the ‘wisdom of crowds” and friends’ recommendations … be careful who you ‘like’.

Punch line: Companies flock to social media, hoping that people will ‘like’ them and provide them with close-bud references.

Well, it didn’t take long for social network pool to start getting polluted.

Now, when you click that like icon, you may be signing up for spam or triggering a virus.

That might dampen some social media enthusiasm …

* * * * *
Excerpted from Business Week

Two years ago, e-mail was the format of choice for spam peddling diets, sexual enhancement, and get-rich scams.

Better filters have since banished many of the unwanted missives from in-boxes.

Instead, scammers are turning to social media sites that are often poorly equipped to deal with the influx.

“Social spam can be a lot more effective than e-mail spam”

Spammers create as many as 40 percent of the accounts on social-media sites.

About 8 percent of messages sent via social pages are spam, approximately twice the volume of six months ago.

Spammers use the sharing features on social sites to spread their messages.

Click on a spammer’s link on Facebook (FB), and it may ask you to “like” or “share” a page, or to allow an app to gain access to your profile.

By clicking on a link, some users may unwittingly “like” the spam, a practice security experts call “likejacking.”

On Pinterest, spam often lurks in the embedded links attached to photos, making it tricky for users to spot.

Be careful who or what you ‘like’ …!

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