Posts Tagged ‘social networking’

Lady Gaga’s army of LittleMonsters goes viral …

June 13, 2012

Punch line: Claiming the title of the first user to hit 25 Million followers on twitter, Lady Gaga has an army of fans who rely on social media.

Gaga is now launching her own social media site, LittleMonsters.com.

The site will be similar to Pinterest and Tumblr, and will eventually be monetized.

Advertisers will be able to use LittleMonsters.com to reach Gaga’s 25 Million global followers with products and services specifically targeted at these consumers.

In the never-ending world of social media trends, this innovation opens up new opportunities for marketers around the world.

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Excerpted from brandchannel, “Lady Gaga Gets Ready to Unveil Little Monsters Social Network.”

Lady Gaga is launching her social network, LittleMonsters.com this summer, as her fame catapults to 25 million followers on Twitter — the first user to hit that milestone. 

Still invite-only platform in beta with fewer than 100,000 users, sneak peeks at the site’s design show a highly visual interface that’s similar to Pinterest, with a collage of tiled photos that when scrolled over, link to each Little Monster’s user profile. Each profile page … includes a Calendar, Monsters (other members in their network), Messages, Events, What’s Hot and New on the site plus Gaga News, other exclusive content, and a link to the Monster Code (of behavior). Members can “like” someone else’s post, share it on other social networks, comment and help each other’s content go viral across the network.

The secret of Little Monsters … is how it’s aggregating a global network of digital identities, platforms and passions into one community, united by their passion for Brand Gaga — it’s as much about them and inspiring and connecting with each other, so not a platform for idolatry.

Naturally, it will also appeal to advertisers, and the community will be monetized.  Founders believe there is strong advertising potential by using top influencers, instead of Lady Gaga herself. “The provocative and eccentric pop icon with her 50 million Facebook fans and 25 million Twitter followers, is the ultimate mediator and moderator for a generation that has never known a Web-free world.” After all, they were all born this way — digital natives to the core.

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So much for the ‘wisdom of crowds” and friends’ recommendations … be careful who you ‘like’.

June 7, 2012

Punch line: Companies flock to social media, hoping that people will ‘like’ them and provide them with close-bud references.

Well, it didn’t take long for social network pool to start getting polluted.

Now, when you click that like icon, you may be signing up for spam or triggering a virus.

That might dampen some social media enthusiasm …

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Excerpted from Business Week

Two years ago, e-mail was the format of choice for spam peddling diets, sexual enhancement, and get-rich scams.

Better filters have since banished many of the unwanted missives from in-boxes.

Instead, scammers are turning to social media sites that are often poorly equipped to deal with the influx.

“Social spam can be a lot more effective than e-mail spam”

Spammers create as many as 40 percent of the accounts on social-media sites.

About 8 percent of messages sent via social pages are spam, approximately twice the volume of six months ago.

Spammers use the sharing features on social sites to spread their messages.

Click on a spammer’s link on Facebook (FB), and it may ask you to “like” or “share” a page, or to allow an app to gain access to your profile.

By clicking on a link, some users may unwittingly “like” the spam, a practice security experts call “likejacking.”

On Pinterest, spam often lurks in the embedded links attached to photos, making it tricky for users to spot.

Be careful who or what you ‘like’ …!

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Algorithms are out … exponential technologies are in.

May 21, 2012

Punch line: Despite the hoo[la around Facebook’s IPO, social media is already passé in Silicon Valley.

America’s innovation engine is now focused on transportation, energy and manufacturing.

* * * * * *
A couple of snippets from an editorial in the WSJ : The Future Is More Than Facebook by Rich Karlgaard  of Forbes.

Only a certain kind of company is getting rich in the Obama economy.

These are outfits that make algorithms — bits of software code cleverly strung together to take the form of an iPhone operating system, a LinkedIn social network, or a proprietary trading scheme.

But America can do better than that, and it will. In fact, the seeds are being planted now.

In Silicon Valley, investing in social-media companies is already passé. America’s innovation engine, Silicon Valley, is again overheating.

There’s a growing interest among bright minds to apply “exponential technologies”  to solve problems much larger than whom to friend on Facebook: transportation (smart cars), manufacturing (3-printing), and energy (high-tech horizontal drilling).

Question: If America could have only one of the following — Facebook, Twitter or horizontal drilling — which would be the smarter choice?

Happily, we don’t have to make that choice. America remains the world’s innovator, a country without limits.

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GM unfriends Facebook … ouch.

May 16, 2012

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According to the WSJ … GM is going to stop advertising on Facebook

General Motors plans to stop advertising on Facebook after the company’s marketing executives determined their paid ads had little impact on consumers’ car purchases.

GM will continue to expand its use of marketing through Facebook’s pages, in which marketers can display content at no cost

The news comes at a bad time for Facebook  which is expected to hold a historic initial public offering on Friday. Facebook executives have spent the last two weeks trying to convince investors that its advertising business makes it worthy of a $105 billion valuation.

GM, started to re-evaluate its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ads.

GM marketing executives met with Facebook managers to address concerns about the site’s effectiveness and left unconvinced advertising on the website made sense,.

GM spends about $40 million on its Facebook presence. About $10 million of that is paid to Facebook for advertising, the rest covers content created for the site,

Companies in industries from consumer electronics to financial services tell us they’re no longer sure Facebook is the best place to dedicate their social marketing budget — a shocking fact given the site’s dominance among users.”

Although GM’s $10 million worth of ad spend on Facebook won’t impact its $3.7 billion in revenue, the move is a disappointing development for the social network and could hurt if more big advertisers choose to follow suit.

“Disappointing and could hurt” … you think ?

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