Archive for October 8th, 2012

Boing! Boing !!

October 8, 2012

Pew Research reported the results of its first post-debate poll.

Better news for Mitt than I expected.

First, Pew confirms the insta-poll number from debate nite … 2 of 3 people thought that Romney won the debate … 20% of all people (mostly the 44% of Dems) thought Obama won it … (those people also probably think that Elvis is still alive.)

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Likeability

Interestingly, Romney pulled even with Obama on likeability … Obama lost 5 points, Mitt gained 5 points  … now,roughly half of all folks view each of the candidates favorability.

That’s a big deal since Obama has been showcasing his likeability on The View, Letterman, etc.

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Most important

There was a 12 point swing in the Presidential horse race number among likely voters … pre-debate, Obama was leading by 8 points … after the debate, Mitt is leading by 4.

Based on the poll’s “internals”, Romney gained ground among all groups except blacks …  who still gave Obama 92% support.

Game on.

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Boing!

October 8, 2012

Gallup’s Daily Tracking Poll says that Romney got a 5-point bounce from the debates … Mitt +2, Obama –3 … putting the race dead even.

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Why would anybody distrust the BLS numbers?

October 8, 2012

The BLS is  an independent organization that just reports the facts, right?

Former GOP administration insiders are coming to the BLS’ defense, testifying that the number crunchers are innocent as babies.

So, why should anybody be suspicious just because  the “household survey” is giving answers that conflict with the “establishment survey” and  is reporting job gains greater than in any other month for the past 30 or 40 years?

Here are four documented reasons to be skeptical:

1. The administration has used bullying tactics with outside pollsters – specifically Gallup

Recently, Team Obama didn’t like Gallup’s polling numbers.  So campaign chief Axlerod called them to provide some statistical counseling, and and Attorney General Holder launched a DOJ investigation of Gallup’s human resource practices. Suddenly, Gallup’s  poll numbers turned more favorable to the President, including a 1-day 12 point improvement in Obama’s approval rating.  Coincidence?   Source

2. The administration has been bullying defense contractors to violate Federal employment laws.

ABC is reporting that the White House has told defense contractors to not issue layoff notices until after the election. They even went as far as to offer to pay for any legal fees associated with their violating the law by not giving employees proper notice. Specifically, “defense contractor Lockheed Martin heeded a request from the White House – one with political overtones – and announced it will not issue layoff notices to thousands of employees just days before the November presidential election.” Source

3. Obama has used bullying tactics with other “independent government agencies – specifically the CBO.

The Congressional Budget Office is supposed to be strictly objective, and completely detached from the Administration. But, during the ObamaCare debate, when the CBO numbers weren’t looking favorable, the President ordered CBO director Doug Elmendorf to the White House for counseling.  The next week, the CBO revised its numbers.  The new estimates were  more favorable towards ObamaCare.  Another coincidence? click for news report

4. The BLS has a recent track record of questionable numbers.

Most important, for at least the last 22 election season weeks, the same BLS that reports the unemployment statistics has systematically underreported weekly initial unemployment claims by an average of roughly 1% – about 3,000 claims per week – and then revised the estimates up the next week.

Why is the preliminary under-reporting a problem?

Because each week’s “headline” number of changes in unemployment claims is derived by taking the current week’s preliminary number and comparing it to the prior week’s revised number.

For example, in the week ending September 22, the preliminary number (367,000) was compared to September 15th’s revised number (363,000) and and 4,000 drop in unemployment claims was reported. The September 15 preliminary number – the basis for the September 15 report — was 359,000. So, comparing preliminary estimates for the two weeks, unemployment claims increased by 8,000 not 4,000. And, based on the past 22 weeks of initial underreporting, that number is likely to swell when the September 22 number is revised – most certainly upwards.

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My point: the Administration has demonstrated a willingness to bully supposedly independent groups, both in and out of government.

And, the BLS has exhibited some curious statistical reporting.

Still believe the latest unemployment report?

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Want to sell more? … Then, limit purchase quantities.

October 8, 2012

The effect is called “anchoring” … and it’s a well known cognitive bias.

When somebody is “primed” with a number, they will tend to internalize it and sub-consciously anchor their minds on the number.

Any estimates they then make are more often than not fine tuning adjustments around the anchor point.

“Any number that you are asked to consider as a possible solution to an estimation problem will induce an anchoring effect.”

For example, researchers consistently find that home appraisals and offer bids are invariably influenced by listing prices … even if objective, professional agents are involved … and even if they’re explicitly told to ignore the listing price.

Anchoring effects explain why, for example, arbitrary rationing is an effective marketing ploy.

A few years ago, supermarket shoppers in Sioux City, Iowa, encountered a sales promotion for Campbell’s soup at about 10% off the regular price.

On some days, a sign on the shelf said limit of 12 per person.

On other days, the sign said no limit per person. Shoppers purchased an average of 7 cans when the limit was in force, twice as many as they bought when the limit was removed.

Anchoring is not the sole explanation.

Rationing also implies that the goods are flying off the shelves, and shoppers should feel some urgency about stocking up.

But we also know that the mention of 12 cans as a possible purchase

So, to boost sales, tell customers that there’s a limit on the number of items they can buy.

They’ll get anchored on the limiting number … and often buy up to the limit.

The same effect occurs when products are priced as multiples … say, 3 for $6.

Shoppers will tend to buy 3, even if the retailer is only charging $2 each regrdless of how many are sold.

Excerpted from Kahneman, Thinking, Fast and Slow

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Dress classy and dance cheesy

October 8, 2012

Punch line: In a world where youtube can make anyone a star, what type of staying power do youtube stars hold?  Despite widespread national fame, and over 300,000,000 hits on his youtube video, marketers in the US are hesitant to get on board with Korean Pop star Psy, and do it ‘Gangnam style.’

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Excerpted from Ad Age’s, “Will Brands Buy Into Gangnam Style?”

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“Gangnam style” has swept the world, but marketers have been slower to embrace it..

Psy, the Korean pop star behind the over-the-top video with 283 million YouTube views (and counting), is a veteran pitchman in his native country, involved in marketing products such as Cass light beer. And since his song took off this summer, the colorful 34-year-old and the catchy beats of “Gangnam Style” have been attached to campaigns in Korea including LG’s mobile service, Samsung kimchi refrigerators and an energy tonic drink.

In the West, however, Psy’s marketing potential is less clear as it’s uncertain whether Psy is a one-hit wonder. Psy just returned home after a U.S. tour that included appearances on the MTV Video Music Awards, “Saturday Night Live,” the “Today” show and “Ellen,” where he taught his moves to Britney Spears and shared his motto of “Dress classy and dance cheesy.”

Working in his favor is his deal with Schoolboy Records, run by Justin Bieber’s manager, Scooter Braun, who helped make the Canadian teen singer a social-media sensation and pitchman.

“We have seen quite a lot of interest from big brands, largely international ones,” said Brad Haugen, CMO of Scooter Braun Projects.   Mr. Haugen said the obvious categories for a Psy marketing assist are cars, packaged goods and electronics, and that the first U.S. deal is a few weeks away.

Everyone in Korea is surprised that a singer who doesn’t fit the usual mold of the coiffed, beautiful pop star is the one to become an overnight international success story. But he thinks Psy’s appeal is universal because he’s “smart, funny, talented, yet sincere.”

That said, unless he had several hits and broadened his image, it’s hard to see the average marketer going for it.

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