Archive for February 13th, 2013

Reinventing the world’s most efficient distribution system …

February 13, 2013

In the old days, I didn’t know that the Girl Scouts mission was building “courage, confidence, and character”.

I thought that they were just a highly efficient cookie distribution outfit … good marketing, highly effective sales force, and low cost delivery system.

Well, the Girl Scouts aren’t resting on the laurels.

 

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Girl Scouts of the USA has revamped its business approach, taking innovative measures to broaden customer access and overall appeal.

These girls will stop at nothing to make their sale.…

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Posted in Mktg - Brands, Mktg - Distribution, Mktg - Packaging | Leave a Comment »

Gotcha: “I paid more, so it must be better …”

February 13, 2013

One of my favorite sports’ movie scenes is from “Major League”

Newly hired manager Lou Brown is chatting with the Indians’ general manager.

One of the team’s players –Roger Dorn – pulls up in a fancy ride, hops out and unloads his golf clubs.

Brown says to the GM: “I thought you didn’t have any high-priced talent.”

The GM shoots back: “Forget about Dorn, he’s just high priced.”

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Lou Brown almost fell for a common trap …

Sometimes people do perceive that higher priced products are better – even when they’re not.

They’re subconsciously using price as a “quality cue”.

Here’s some research that supports the dynamic …

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Posted in Behavioral Economics, Mktg - Pricing, Quality - Quality Cues | Leave a Comment »

USPS: When you absolutely, positively need it today … say, what?

February 13, 2013

It’s the internet’s fault that you may no longer be getting letters delivered on Saturdays anymore.

Yet, the internet could be the USPS’ salvation as Amazon and others look to offer same day delivery.

 

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Here’s what’s happening …

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Posted in Internet Marketing - eCommerce -, Online Marketing, USPS | Leave a Comment »