AdAge ran an article asking “Is the College Football Playoff the Next Super Bowl?”
Answer: Maybe … and maybe not.
The article had a couple of interesting tidbit’s about the CFP’s economics.
ESPN bought exclusive broadcast rights for 12 years of the semi-final games and national championship game as part of a 12-year media rights deal announced in 2012 that reportedly cost $7.3 billion.
Now, that’s big business!
Buried deep in the article was an incidental piece of info that caught my eye … a sure-fire winner.
