Archive for the ‘Sports Marketing’ Category

Brady: “Maybe those guys gotta study the rule book and figure it out”

May 12, 2015

In the words of Yahoo Sports:

 

The NFL took deflate-gate very seriously, hammering the New England Patriots with unheard of punishment in the matter of deflated footballs.

The league announced Monday that quarterback Tom Brady was suspended four games, the team was fined $1 million and will lose its 2016 first-round draft pick and a fourth-round pick in 2017.

That’s a huge punishment considering there was no evidence Brady was directly involved and the Patriots’ ownership and coach Bill Belichick weren’t involved.

Say, what?

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Here’s why I think the punishment fits the crime (or, is maybe a tad on the light side) …

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There’s already one big winner in the College Football Playoffs …

December 16, 2014

AdAge ran an article asking “Is the College Football Playoff the Next Super Bowl?”

Answer: Maybe … and maybe not.

The article had a couple of interesting tidbit’s about the CFP’s economics.

ESPN bought exclusive broadcast rights for 12 years of the semi-final games and national championship game as part of a 12-year media rights deal announced in 2012 that reportedly cost $7.3 billion.

Now, that’s big business!

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Buried deep in the article was an incidental piece of info that caught my eye … a sure-fire winner.

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Here’s a way to end the collegiate bowl controversies … really.

December 9, 2014

The obvious became apparent to me … really!

The answer: just go back to the future.

Stay with me on this one …

 

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Let’s connect a couple of dots from the post-selection chit-chat and whining …

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Numbers game: College Football Playoff replaces controversy with, uh, controversy.

December 8, 2014

The College Football Playoff was supposed to end the collegiate National Championship controversy, right?

For openers, let me disclose that I’m an Ohio State fan … raised in Ohio … big brother played for the legendary Woody Hayes … many relatives only wear scarlet & gray.

And, I’m a big Urban Meyer fan … loyal readers see my E + R = O post every couple of months since it’s one of my favs.

So, I was delighted to see the Buckeyes womp Wisconsin (59-0) behind a 3rd string quarterback in his first collegiate start … strip the nation’s leading running back of his Heisman trophy hopes … and, give the CFP selection committee a heavy dose of heartburn.

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For years, college sports fans loved to hate the Bowl Championship Series … the system for designating a so-called “National Champion”.

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When’s the Super Bowl? … you may be surprised.

January 27, 2014

Couple of weird things going on with this year’s Super Bowl.

 

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First, the question of when it’s being played.

The odds-on answer is that Denver and Seattle are scheduled to kick off the Super Bowl in East Rutherford, N.J., at 6:30 p.m. on Sunday, Feb. 2.

Notice the words “are scheduled” … that could change

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Redskins: Here’s how to end the flap over your name …

October 18, 2013

Let’s think out-of-the-box and resolve the flap over the Washington Redskins name.

It seems that in every odd number year, there’s a controversy … and pressure is get the Redskins to change their name.

Apparently some folks think the name is offensive to native Americans.

No kidding.

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Well, I have a creative idea for resolving this bruhaha …

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Nums: When is $87.6 million greater than $118 million?

July 9, 2013

Short answer: After-taxes … if you’re talking no income Red state (think Texas) and a high tax Blue state (think California).

Just ask former Laker Dwight Howard as he packs to head to the Houston Rockets.

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 Here’s the skinny and some nums

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Tourney economics: Hoyas make one star a multi-millionaire …

April 2, 2013

No, I’m not talking about Otto “Where’s Otto?” Porter, Jr.

I’m talking about Andy Enfield, the  former head coach at Florida Gulf Coast … aka, “Dunk U.”

The guy who became a national sports sensation when his Eagles embarrassed the Hoyas in the first round of this year’s tournament.

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Today, Enfield will be formally introduced as USC’s new head basketball coach.

Here’s the scoop …

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Super-sized: World Cup to offer double-wide seats to double-wide fans … say, what?

March 5, 2013

According to several sources

The 2014 World Cup in Brazil is set to be the first to offer special seats for obese fans.

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It will be the “first time tickets for obese people are offered at a FIFA event.”

FIFA said that to qualify for a ticket, people are required to submit a medical certificate that proves they have a body mass index of 30 or more.

Here’s the kicker …

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NFL players to Nike: “You make me look fat”

October 9, 2012

Punch line: After decades of wearing Reebok uniforms, NFL teams switched to Nike jerseys this year.  Nike introduced new tighter, sleeker uniforms, claiming enhanced performance, but some of the bigger linemen are asking the question, “Does this make me look fat?”

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Excerpted from WSJ’s, “The NFL’s 300-Pound Fashion Victims”

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Pondered in the NFL locker room this season, as some players try on their new tighter, sleeker Nike uniforms, is a question usually reserved for Nordstrom fitting lounges:

Does this make me look fat?

After a decade of wearing Reebok-made jerseys, NFL teams this year switched to Nike, which unveiled a new model that has what it calls a “body-contoured fit.

” While it looks great on Adonis-like players such as Arizona wide receiver Larry Fitzgerald and Miami running back Reggie Bush, it’s a bit less popular among those who are a bit more full-figured.

Tight jerseys are all the fashion in some sports.

How better to show off the sculpted physiques of NBA players?

Adidas even claims its tight Chelsea jersey “stabilizes and focuses the muscles’ energy.” 

Outfitting the NFL presents a range of problems—or rather, a problem of range.

Some receivers, running backs and kickers weigh less than 200 pounds. Linemen, meanwhile, routinely top 300. 

Making jerseys for lineman has become a bigger challenge in recent years.

The 1966 Green Bay Packers, winners of the first Super Bowl, did not feature an offensive lineman heavier than 250 pounds.

Today, the Packers’ five offensive line starters weigh an average of 312.8.

“We have 40 years of experience in the football business and the idea in our products is for optimal performance and we work with the athletes to find fit and function,” a Nike spokesman said. “The uniforms are available in a variety of sizes and cuts for different players with enhanced performance in mind.”

Edit by BJP

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New Orleans Hits the Jackpot with Football

January 13, 2012

TakeAway: New Orleans fortune of having three college bowl football games and a NFL playoff game expects to bring in almost a half of a billion dollars into the economy.

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Excerpt from AdAge: “New Orleans Reaps $400M-Plus Football Bonanza”

The last time New Orleans hosted both a Sugar Bowl and college football’s national championship game the economic impact from that week was $400 million.

Throw in the New Orleans Bowl expected to bring in $25 million and the Saints’ playoff game  expected to reap another $20 million, and New Orleans will earn $445 million from four football games.

Some economists dismiss the theory that big-time sporting events bring economic benefits to cities, but the football numbers stack up pretty well against Mardi Gras, which brings in about $140 million.

And while it took three football games to see that $420 million economic impact. The Super Bowl alone was worth $292 million to New Orleans in 2002.

Edited by ARK

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Celebrating success: Georgetown ranked #9

July 28, 2010

No, not hoops or b-school rankings, we’re talking the Most Gang-Affiliated Hats in Sports.

According to Complex.com, here are the top 10:

#10 Oakland A’s
Adopted by: Almighty Ambrose Nation (Chicago), Orchestra Albany (Chicago), Spanish Cobras (Chicago)
Why: The Ambrose and the Albany share the same first letter as the Athletics, while the Spanish Cobras rock the green A’s caps to represent their primary color.

#9 Georgetown Hoyas
Adopted by: Gangster Disciples (Chicago), Folk Nation (Chicago)
Why: GD members started rocking Georgetown gear to honor founder Larry Hoover, with Hoyas standing for “Hoover’s On Your Ass.”

#8 Minnesota Twins
Adopted by: Maniac Latin Disciples (Chicago)
Why: The M stands for “Maniac Latin Disciples”.

#7 Detroit Tigers
Adopted by: Gangster Disciples (Chicago)
Why: The “D” stands for Disciple and the GD colors are black and blue.

#6 Houston Astros
Adopted by: The Bloods (L.A.), Folk Nation (Chicago)
Why: The red cap is an easy color identifier for the Bloods. For the Folk Nation, the five-point star represents their symbol.

#5 Los Angeles Kings
Adopted by: Latin Kings (Chicago, NYC), People Nation (Chicago)
Why: The word “Kings” makes it easy to identify the largest Hispanic gang in the U.S. For other gangs within the People Nation alliance, the “Kings” stands for “Kill Inglewood Nasty Gangsters.”

#4 Chicago Bulls
Adopted by: Vice Lords (Chicago), Latin Counts (Mexico, Chicago), Mickey Cobras (Chicago), Black P. Stone Nation (Chicago), The Bloods (L.A.)
Why: The Vice Lords, Latin Counts, and Mickey Cobras share the Bulls’ colors of red and black. The P. Stones and the Bloods were a little more creative however: For the former, “Bulls” stands for “Boy U Look Like Stone” and for the Bloods, it stands for “Bloods Usually Live Life Strong/Smart.”

#3 Los Angeles/Oakland Raiders
Adopted by: People Nation (Chicago), Folk Nation (Chicago)
Why: For the Folk Nation, “Raiders” stands for “Ruthless Ass Insane Disciples Running Shit.” For the People Nation, it stands for “Raggedy Ass Iced Donuts Everywhere Running Scared.” Ha!

#2 Cincinnati Reds
Adopted by: 4 Corner Hustlers (Chicago), The Bloods (L.A.)
Why: The Bloods wear it for color association. The Hustlers put a “4” next to the “C” and an “H” inside the “C.”

#1 Los Angeles Dodgers
Adopted by: The Crips (L.A.), Gangster Disciples (Chicago), Latin Aspects (various)
Why: The Crips use it for color association. For the GDs, the “D” stands for Disciple. For the Aspects, the “LA” stands for Latin Aspects.

Full article:
http://www.complex.com/blogs/2010/07/23/rep-yo-set-the-10-most-gang-affiliated-hats-in-sports/

Which athlete has the higest Q-score ? … Hint: It’s not Tiger any more.

June 22, 2010

“Sports Q measures the familiarity and appeal of personalities in a variety of sports categories to determine targeted audience attraction.”

For the first time in more than a decade, Tiger Woods is not at the top of the annual Sports Q Scores list, upon which hundreds of millions of dollars’ worth of advertising and marketing decisions are based.

Woods has shared the top spot in the Sports Q rankings with Michael Jordan for as long as Marketing Evaluations, the  research firm that calcs Q-scores can recall.

Tiger now ranks #25. 

Here are  the 2010 Top Sports Q scores …

51 Michael Jordan       
41 John Madden         
41 Shaun White        
40 Peyton Manning   
39 Joe Montana 
39 Arnold Palmer     
38 Jerry Rice   
38 Nolan Ryan  
37 Julius Erving  
37 Magic Johnson  
37 Apolo Anton Ohno 

Source: Marketing Evaluations
http://www.sportingnews.com/golf/article/2010-06-08/sbj-tiger-woods-plummets-on-sports-q-scores-list

Colts Set New Bar for Stadium Sponsorship: "The Appliance Zone"?!?!

January 27, 2009

Excerpted from the New York Times, “Stadium Sponsorship Grows to New Levels”, by Stephanie Clifford, December 10, 2008

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Along with the usual signs from advertisers, the new Indianapolis Colts stadium features a hallway filled with dishwashers, refrigerators and washing machines, brought to football fans by the retailer HH Gregg, which is based in Indianapolis.

It is the latest frontier in stadium sponsorship, showing how far sports teams are willing to go to attract marketing dollars.

At the stadium, there are gasoline pumps in the north gate area, sponsored by Lucas Oil, airplane seats in the AirTran Airways food court in the northwest section and cars in the northeast corner, sponsored by Chevrolet. The Indiana law firm of Baker & Daniels sponsors the club lounges at the western end of the stadium, and Advantage Health Solutions, a medical plan, sponsors the club lounges at the eastern end. Sprint sponsors the east gate, Huntington Bank the west, and Hhgregg the south.

“In today’s world of a very crowded advertising marketplace, it’s very important for facilities to provide the brands and companies they’re associating with a lot more than just signs and tickets, but there is a fine balance of not having it be so overcommercialized that it turns the consumer off from your brand.”

That wem to be a legitmate concern in the new Colts stadium’s “appliance zone” .

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The New York Yankees, New York Mets and Minnesota Twins are among teams offering high-profile sponsorship deals at their new stadiums.

A Mets sponsorship has drawn particular attention. The team sold the field’s naming rights to Citigroup for $400 million over 20 years — and Citigroup is currently getting $300 billion in backing and investments from the federal government. Two New York city council members pointedly suggested that Citi Field be renamed Citi/Taxpayer Field.

Edit by DAF

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Full article:
http://www.nytimes.com/2008/12/11/business/media/11adco.html?ref=business&pagewanted=print

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