Archive for December 23rd, 2014

Clipping the “long tail” … vive la blockbuster.

December 23, 2014

Flashback for my AMS & SBA alums:

Remember Dewey the Cat?

Sure, you do … a blockbuster cat book that tried to ride the long tail to riches.

Anita Elberse, the HBS prof who wrote the Dewey case has a book out called “Blockbusters”.

 

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Here are a few snippets from a WSJ review of the book…

(more…)