Here’s the answer to yesterday/s question
===============
Yesterday, we posted that several companies have announced that they are cutting any ties that they had with the NRA.
We argued that the the number of gun owners and NRA-supporters was sufficiently large that the move might backfire.
Well, the first results are in.
Left-leaning Morning Consult polled 2,200 adults and asked them whether they view companies favorably or unfavorably … both before they split with the NRA … and after.
Gotta believe that Morning Consult (MC) expected a groundswell in favor of the companies that ditched the NRA.
To MC’s credit, they published the results … which are exactly the opposite.
Specifically, MC calculated each company’s “net favorability” … the percentage rating the company favorably, less those who rated the company unfavorably.
All of the companies experienced a drop in net favorability.
The biggest loser: Enterprise Rent-A-Car:
“Enterprise Rent-A-Car’s favorability rating slid from 61% to 50% , while its unfavorability rating jumped from 12% to 25%.
So, I ask again: “Seriously, is this good marketing.”
Rarely does it pay to tell half of your customers that you don’t want their business.””
=============
See, Say. Hear, DO !
============
Follow on Twitter @KenHoma >> Latest Posts #HomaFiles
Leave a Reply