Archive for the ‘NRA’ Category

Seriously, is this good marketing?

March 2, 2018

Here’s the answer to yesterday/s question
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Yesterday, we posted that several companies have announced that they are cutting any ties that they had with the NRA.

We argued that the the number of gun owners and NRA-supporters was sufficiently large that the move might backfire.

Well, the first results are in.

Left-leaning Morning Consult polled 2,200 adults and asked them whether they view companies favorably or unfavorably … both before they split with the NRA … and after.

Gotta believe that Morning Consult (MC) expected a groundswell in favor of the companies that ditched the NRA.

To MC’s credit, they published the results … which are exactly the opposite.

Specifically, MC calculated each company’s “net favorability” …  the percentage rating the company favorably, less those who rated the company unfavorably.

All of the companies experienced a drop in net favorability.

The biggest loser: Enterprise Rent-A-Car:

“Enterprise Rent-A-Car’s favorability rating slid from 61% to 50% , while its unfavorability rating jumped from 12% to 25%.

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So, I ask again: “Seriously, is this good marketing.”

Rarely does it pay to tell half of your customers that you don’t want their business.””

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Seriously, is this good marketing?

March 1, 2018

This week, a handful of companies ended co-branding arrangements with the NRA (think: NRA-brand credit cards) … or stopped offering discounts to NRA members.

Companies include airlines (United and Delta); car rental agencies (Hertz, Enterprise, Alamo), insurance companies (Met Life & Chubb).

I understand the current level of hysteria and pressure being brought to bear on the companies

But, the country is pretty evenly spilt on the guns issue.

So, I scratch my head wondering why the companies would explicitly carve tens of millions of NRA-supporters out of their market.

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One company that specifically caught my eye is SimpliSafe … the internet-based home monitoring system.

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