Archive for June 13th, 2018

IHOP decides to kickass on burger chains… say, what?

June 13, 2018

Changing name to IHOB … or are they?

Just in case you the news got drowned out by the NOKO Summit …

IHOP announced that the company was rebranding … from P is for pancakes to B is for burgers.


Marketing brilliance or pure folly?

Here’s my take …