Archive for June 13th, 2018

IHOP decides to kickass on burger chains… say, what?

June 13, 2018

Changing name to IHOB … or are they?
============

Just in case you the news got drowned out by the NOKO Summit …

IHOP announced that the company was rebranding … from P is for pancakes to B is for burgers.

image

Marketing brilliance or pure folly?

Here’s my take …

(more…)