And , intense disapproval is growing.
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In the past couple of weeks, there have been occasional polls scoring Biden’s job approval at or below 50% … generally attributed to Covid mis-steps, border chaos, spending-induced inflation, pay-to-don’t play unemployment benefits, reversion to MidEast oil dependence and now, the Afghan implosion and global disgrace.
Even CNN has noticed and had some Freudian on-air lapses:
More generally, the polling has reached consensus status.
In RCP’s most recent poll-of-polls, Biden’s job approval is down to 50% … and, disapproval has has increased by more than 10 percentage points since inauguration day.
And, Biden’s plight may be even worse than the top-line numbers indicate.
Let’s dig a little deeper.…
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Marketers often look at a metric called the “Net Favorability Index”.
That measure considers only the most extreme consumer perceptions: strongly approve, strongly disapprove … and subtracts the latter from the former.
The net number is a proxy for the intensity of consumer sentiment.
OK, so how’s Joe doing on his job’s net favorability metric?
Answer: Not so good.
According to survey data gathered by the left-leaning Economist -YouGov …
> 23% of Americans strongly approve of the job that Joe’s doing … 33% strongly disapprove … for a net disapproval of 10 percentage points.
In pollster-speak, he’s 10 points underwater.
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Digging a little deeper, Biden’s job approval is…
> 17 points underwater among men; 4 points underwater with women
> 34 points above water with Blacks, but 17 points underwater with Whites.
> 46 points above water with Dems, but 64 points underwater with Republicans.
Perhaps most important, Biden’s job approval is is only 14% among Independents … and his job disapproval with that group a whopping 40%.
Said differently, Biden is 26 points underwater with Independents.
Buyer’s remorse?
Completely predictable…
The Homa Files 
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