Ad agencies (and voters) harp on authenticity.
You know, presenting yourself as you really are … rather than exhibiting a fake persona.
Let’s illustrate the concept…
Last week, Sen. Elizabeth Warren tried to jumpstart her presidential ambitions (and erase the memories of her laughable DNA test).
At a climatic moment, she expressed her need for a cold one and started to chug a bee.
Authentic or not?

Her nemesis – President Trump – scored it as inauthentic, noting that it would have seemed more authentic if she had been wearing her native headdress.
Boom!
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Speaking of President Trump…
