Archive for the ‘CPG – Consumer Packaged Goods’ Category

Innovation: Gimme a bag of soup …

January 15, 2013

Excerpted from “Kicking The Can: Campbell’s CEO Bets On Soup-In-A-Bag For 20-Somethings”

Denise Morrison, Campbell’s new CEO, is determined to shake things up.

She was hired to stabilize the soup and simple meals businesses, expand internationally, grow faster in healthy beverages and baked snacks.

Dubbed “the savior of soup”, she’s driven Campbell’s innovators to launch more than 50 new products in her 1st year.

For example, Campbell’s launched Go Soups, a six-flavor line in plastic pouches meant to convey freshness while capturing millennials’ adventurous tastes.

campbells soup in a bag

Ken’s Take:

(more…)