Archive for the ‘Customized pricing’ Category

Alert: Mickey is reaching for your wallet …

October 12, 2015

I’m conflicted on this one.

On one hand, I teach pricing strategy in some of my courses.

The explicit strategic goal: increase revenue and profits with aggressive pricing tactics.

On the other hand, I always feel sorry for “average” parents who get creamed financially when they take their kids to a ball game or amusement park.

 

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Based on recent announcements, Disney – Mickey’s parent company – is rolling some pricing tactics to fatten Mickey’s wallet and flatten your’s …

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Norwegian economics professor jumps on the scale … endorses “pay what you weigh”

May 27, 2015

Over the weekend, a  friend got squeezed on a flight from BWI to LAX.

Not “bumped” … “squeezed” … by a plump plus-sizer overflowing the adjacent seat.

My trim, yoga-inclined friend suggested that I reprise my posts about airlines’ pricing … hoping that the airlines would get the message this time around.

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It started awhile back when I posted  Why don’t airlines charge more for these bags?

Specifically, I suggested that airlines charge passengers by weight: a base ticket price for the first 175 pounds and then $75 for each 50 pounds (or portion thereof) over the limit.

I  thought I was on safe ground since a  survey done for the travel website Skyscanner reported that 76% of travelers said airlines should charge overweight passengers more if they didn’t fit in a seat.

But, the idea went over like a lead-butted balloon.

Turns out that, as usual,  we were just a bit ahead of the times.

Later, we reported that Samoa Air became the first airline to start charging by the pound.

For details, see Samoa Air: Pricing by weight is the ‘concept of the future’

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Now, even politically correcct academicians are hopping on the scale.  A Norwegian economist has suggested — in a prestigious academic journal —  a “pay what you weigh” pricing plan that “would bring health, financial and environmental dividends.”

Here’s the skinny on his program …

(more…)

Norwegian economics professor jumps on the scale … endorses “pay what you weigh”

April 5, 2013

OK, I think this case is now officially done.

It started a couple of weeks ago when Iposted  Why don’t airlines charge more for these bags?

Specifically, I suggested that airlines charge passengers by weight: a base ticket price for the first 175 pounds and then $75 for each 50 pounds (or portion thereof) over the limit.

I  thought I was on safe ground since a  survey done for the travel website Skyscanner reported that 76% of travelers said airlines should charge overweight passengers more if they didn’t fit in a seat.

But, the idea went over like a lead-butted balloon.

Turns out that, as usual,  we were just a bit ahead of the times.

Yesterday, we reported that Samoa Air became the first airline to start charging by the pound.

For details, see Samoa Air: Pricing by weight is the ‘concept of the future’

image

Now, even politically correcct academicians are hopping on the scale.  A Norwegian economist has suggested — in a prestigious academic journal —  a “pay what you weigh” pricing plan that “would bring health, financial and environmental dividends.”

Here’s the skinny on his program …

(more…)