In a CNBC round-up of analyst stock picks, one dude was high on Lulumon because of its product “innovations” like the “Stuff Your Bra”.
That caught my eye, of course.
At first, I thought this post was going to be about false advertising … not by Lulumon, by its customers.
Turns out that Lulumon’s “innovation” isn’t about faux-enhancement… it’s about practicality.
The Homa Files 