Posts Tagged ‘coffee’

Wake up and smell the coffee … even without the coffee!

May 10, 2012

Takeaway: Dunkin Donuts launches out-of-store sensory experience linking radio ads with a light coffee aroma spray inside commuter busses.

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Excerpted from PSFK.com “Dunkin’ Donuts Interactive Bus Ad Sprays The Aroma Of Coffee”

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A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee.

The campaign, named, Flavor Radio releases coffee aroma via sound recognition technology.

Each time the Dunkin’ Donuts radio ad was played a light coffee aroma was released using atomizers installed on commuter buses in Seoul.

The aroma has reinforced the sensory connection and experience of the Dunkin’ Donuts brand, and has boosted in-store traffic in South Korea.

In fact, over than 350,000 people experienced the ad during the campaign, leading to number of visitors to the Dunkin’ Donuts stores increasing by 16 percent and sales going up 29 percent.

In-store sensory experience is nothing new to retailers, but now this experience has been taken out of the store and into the streets.

Edit by KJM

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Quick: How much tea do Americans drink?

January 12, 2012

No, it’s not a case interview question, but it could be. 

Answer: In 2010, 3 billion gallons of tea was consumed by 154 million folks in the U.S.  That’s about half of the U.S. population drinking a bit under a half-gallon per week per drinker..

Some other factoids from the Tea Association of the USA:

  • tIn 2010, the US imported more tea than the UK
  • Southerners and Northeasterners are the most likely tea drinkers.
  • The split is about 80-20 between black and green tea.
  • The split is about 85-15 between iced and hot.
  • So-called herbal teas aren’t really teas … they’re leaves, roots, bark and/or flowers.

Recent reports have touted tea’s health benefits, especially cardiac health:

“People who drink more tea do appear to have less risk of heart disease, and for those who have developed some cardiac event like a heart attack, those who are tea drinkers seem to have a lower incidence of a second event.”

Researchers suspect that natural components in tea, particularly a class of polyphenol antioxidants known as flavonoids, are responsible for tea’s health benefits

How much tea is needed for good health?

Researchers say 3 to 5  cups per day  is where you start to see benefits.

Tips for maximum health benefits:

  • Ready-to-drink and instant teas are diluted, so you’re not getting as strong a dose of flavonoids as you would from a cup of freshly brewed hot tea,.
  • For optimum flavonoids, drink tea soon after it’s brewed.
  • When you add sugar or buy it sweetened, you turn a zero-calorie beverage that’s great for hydrating the body and has half the caffeine of coffee into a drink loaded calories.

Excerpted from USAtoday.com, “Reading the tea leaves is easy: A brew can be beneficial”

Edit by KJM

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Posted in Beverages - Soft Drinks, Health & Nutrition | 1 Comment »